Supermarket Perimeter - June 2020 - 21

On the flip side, familiarity
also plays a role in sweet goods
purchasing behavior as viewed
by Anthony & Sons, Denville, NJ,
which sells its sweet goods on the
company's fresh routes. Among
its customers, it finds simple and
healthy products to be more
attractive in today's market, with a
greater audience for sweet goods
among Baby Boomers.

"Consumers tend to lean
toward product they grew up on
or are accustomed to," said Ben
Rizzitello, vice president of sales
and marketing for Anthony & Sons.
"I feel sweet goods will always be a
part of people's diets and simple is
always more enticing."
Whether leaning toward
the simple or complex, Hilton
Head, SC-based Hunter PR, a

food and beverage marketing
communications consultancy,
found the pandemic to be a time
of rediscovery for many. The
Hunter Food Study Special Report
found 28% are rediscovering
favorite ingredients, 40% are
turning to more indulgent
comfort foods and 50% have
discovered new brands and
products. According to Mintel,

There could be challenges in handling of
the food if consumers are hesitant because
of uncertainty around the virus and their own
health and wellness, but there's no reason we
won't get back to where people will be buying
the products." Eric Richard, IDDBA

44% say the ISB is a good place
to discover new things and more
than one-third of parents consider
a trip to the ISB as a special and
dedicated occasion for discovery.
As life finds new equilibrium
and accompanying routines,
consumers will continue to look
for sweet goods that add interest
and excitement.
That includes offering
convenient, portable products
emphasizing clean, real
ingredients, portion control and
ethnic flavors.
"In today's trying times, we
see consumers turning to food
to restore a sense of security and
wholeness among their families,"
Kearney concluded. "Consumers
still need and appreciate the
quality and convenience of their
supermarket bakeries. These are
truly comfort foods."

CAKE PAN LINERS
CUSTOM DIE CUT LINERS
* Low minimums
* No more greasing
* Speeds production with minimal breakage
* Many materials and colors available
* Send us your pan at no charge for samples

BAKING CUPS/ FLUTED LINERS
* Auto detesting
* High release silicon paper
* Custom and stocked sizes
* Random and register
printing available.
J.J. Marshall Inc.
Serving small and large bakeries since 1933
Toll Free: 1-800-268-2877 * Fax: 514-381-6636
E-mail: sales@jjmarshall.com
supermarketperimeter.com

JUNE 2020
www.jjmarshall.com

- 21


http://www.jjmarshall.com

Supermarket Perimeter - June 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2020

Supermarket Perimeter - June 2020 - 1
Supermarket Perimeter - June 2020 - 1
Supermarket Perimeter - June 2020 - 2
Supermarket Perimeter - June 2020 - 3
Supermarket Perimeter - June 2020 - 4
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