Supermarket Perimeter - June 2020 - 28

Deli

Sandwiches
BY EMILY PARK

28 - JUNE 2020

"Before the pandemic, deli prepared was probably the top producer
of all the fresh departments," said Eric Richard, industry relations
coordinator at the Madison-Wis.-based International Dairy Deli Bakery
Association (IDDBA). "This is something no one was prepared for and
the fresh departments and prepared foods sections will have to evolve."

COVID-19 solutions: visibility, grab-and-go and online
Richard highlighted that online ordering has increased opportunities for
sandwiches in the times of COVID-19. He said the desire for prepared
foods is still there, but there are limitations on how consumers can
acquire prepared foods.
He suggested that retailers should think as a restaurant would.
Restaurants are heavily relying on online ordering, pickup and delivery
services, and retailers can do the same thing with prepared deli options

supermarketperimeter.com

ANTHONY & SONS BAKERY, RAYBERN'S

BEFORE THE CORONAVIRUS (COVID-19) pandemic shook the
category, deli prepared foods like sandwiches were performing very
well. Data from IRI shows that in the 52 weeks leading up to Jan. 26,
prepared-convenient foods totaled dollar sales above $21 billion with
sandwiches accounting for nearly $1.8 billion. The only deli prepared
items that outperformed sandwich sales in 2019 were salads and
appetizers.
COVID-19, however, has had an adverse impact on deli prepared
foods which has been largely driven from many grocers limiting or
shutting down deli operations to focus on other things like keeping
shelves stocked. From March 22 to May 3, total deli prepared dollar sales
ranged from 24-47% below dollar sales in the same timeframe in 2019,
while sandwich dollar sales speci´Čücally came in between 29-49% below
2019 numbers during the same timeframe.


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Supermarket Perimeter - June 2020

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Supermarket Perimeter - June 2020 - 1
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