Supermarket Perimeter - June 2020 - 51

Apeel believes that the importance of extending the shelf life of fresh
produce is perhaps more important than ever. The company remains
committed to providing its partners with access to its plant-derived
technology extending the shelf life of produce.

Protecting the food supply
"We believe it plays an important role in supporting a global food supply
chain that has experienced major disruptions in recent months due to
COVID-19," Masek said. "Understanding the resources and functions

SHELF LIFE EXTENSION:
GIVING RETAILERS A LEG UP
Bigger displays

More shelf space
allocation

Cross-merchandising
opportunities
throughout the store

Proven sales-building
tactic

required to grow, produce and move produce through the system has
made the need to safeguard our precious food supply more apparent
than ever."
By enabling more time, access and freshness across the supply chain,
Apeel's technology extends value and increases operational flexibility
for suppliers and retailers. Additionally, shoppers who are more
cognizant of their own at-home food supply can bring home highquality produce with a longer window to enjoy it.
In the coming weeks, Apeel expects to announce news related to
Apeel's efforts to improve resilience throughout the supply chain. In the
meantime, Masek said, all of the company's operations are continuing
to function, and Apeel is working to meet the needs of its retailers
across the globe.
"Retailers are continuing to see less shrink, higher sales and happier
shoppers. Selling Apeel produce does not require any operational
change on the retailer's end, but it does offer a unique opportunity
to merchandise in new ways," she said. "Longer lasting fruit means
you have the capability to build bigger displays, allocate more shelf
space, a proven tactic to growing sales, as well as cross-merchandise
throughout the store."
Apeel has seen the following with its retailer partners in the avocado
category: 50% reduction in shrink, 5-10% growth in dollar sales and
incremental 10% growth in dollar sales when sold in conjunction with
in-store marketing campaigns.

Put Your Private Label in the Tropics!
F R U I T J U I C E C O N C E N T R AT E S & P U R E E S

Açaí
Superfruit of the amazon, is packed with
essential fatty acids and phytonutrients.
Perfect for acai and smoothie bowls.

Alphonso Mango

Coconut Cream

100% authentic Alphonso. King of
Mangoes for color, flavor, and sweetness.
Extraordinary ingredient for frozen novelties,
sauces, yogurts, and pastry fillings.

Rich, silky, and smooth coconut cream, is
a plant-based powerhouse. Utilize coconut
cream for dairy alternative applications and
dynamic flavor profiles and dairy alternatives.

Acerola

Passion Fruit

Guava
Fragrant, vibrant in color, high in Vitamin
C, and versatile. The perfect plant-based
ingredient for smoothies, pastry fillings,
cookies, sorbets, and sauces.

Banana

The flavorful, plant-based, clean label
Vitamin C solution. Use it in beverage and
culinary applications to boost Vitamin C
content and flavor.

An exotic flavor profile makes Passion Fruit
the new lime! An ideal ingredient for salsas,
vinaigrettes, beverages, sorbets, and more.

The flavorful, fat-free, plant-based ingredient. Use banana as an egg replacer, flavor booster, or a mouthfeel enhancer.

For more information and to request a sample, visit ititropicals.com

Mangosteen

Papaya

Virgin Coconut Oil

Pineapple

Coconut Water

supermarketperimeter.com

Mango

Dragon Fruit

JUNE 2020 - 51


http://www.ititropicals.com http://www.supermarketperimeter.com

Supermarket Perimeter - June 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2020

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