Supermarket Perimeter - July 2020 - 21

Food show presenter and culinary expert Alton Brown showed
up one day years back and became a huge fan of Gibson's Donuts,
calling it the best glazed donut in America. "We took him in the back
in the kitchen, and he stayed 1½ hours," DeWeese said. "He loved our
donuts."
In 2009, the bakery was honored when the city renamed their street
as Don DeWeese Boulevard in Memphis.
The bakery was forced to shut its doors on March 21 because of
the COVID-19 pandemic and remained closed for eight weeks. But
soon, DeWeese's son Britton had an idea. "'We've got all this product,
and I think we need to donate donuts three days a week,' he told me,"
DeWeese said.
Over the next five weeks, the bakery made 200 dozen donuts every
Monday, Wednesday and Friday and gave them out to those in need. It
was a noble gesture. "We thought it was the right thing to do," he said.
DeWeese credits the marketing creativity of Britton for ongoing
programs like their Donut of the Month. They've successfully done red
velvet with cream cheese, maple bacon, Oreo chips with white icing,
and more. Their buttermilk ball is a local favorite.
What makes Gibson's Donuts special are a couple of production
techniques. They allow their yeast donuts to rise three times, so the
finished product is light and airy. In addition, the bakery glazes their
donuts on both sides. "That glaze of ours makes the donuts fresher," he
said. "It's pretty impressive."

Many retailers celebrated National Donut Day by honoring nurses
and medical care workers in the fi eld.

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JULY 2020 - 21


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Supermarket Perimeter - July 2020

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Supermarket Perimeter - July 2020 - 1
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