Supermarket Perimeter - July 2020 - 24

Bakery: Cookies

Bringing people together and creating good
memories was a catalyst for the creation of
The Cookie Dough Café's edible gourmet
cookie dough. The cookie doughs from the
Normal, Ill.-based company are a homage to
the memories sisters Joan Pacetti and Julia
Clark have of baking homemade chocolate
chip cookies alongside their mom at home.
Preferring to eat the dough over the baked
cookies, the sisters sought out a way to
make an egg-free product that's safe for raw
consumption in flavors such as best-selling
Chocolate Chip, Peanut Butter Chocolate Chip,
Mint Brownie Batter, Oreo, Monster, Confetti
Cake and gluten-free Oatmeal Chocolate Chip.
"Since our products are considered an
indulgent dessert, we do not offer low-cal or
low-fat versions," said Pacetti. "We try to focus
on wholesome ingredients that you can feel
good about consuming when you want a
sweet treat."
The Cookie Dough Café encourages further
cookie customization with a Naked Dough
version that allows people to get creative
with unique flavors at home. With an aim to
promote fun through the indulgent comfort
snack food, the company offers recipes and
inspiration on its blog and social media sites.
This is just one more example of how through
the process of baking, sharing and consuming
cookies, consumers can have a delicious
touchpoint of connection and comfort
whenever it's needed.

global marketing programs manager, Cargill.
Or consider cookies as a blank canvas.
Consumers are finding new DIY aspects
where toppings such as frosting, chocolate
chips, sprinkles and candy pieces accompany
already-baked products, maximizing the
fun of cookie decorating minus the need for
preparation and baking.
One recent example of baking selfexpression came courtesy of BakeMark.
Looking for a way to support its customers,
24 - JULY 2020

local communities and healthcare workers
during the pandemic, the Pico Rivera, Calif.based manufacturer sponsored a Home
BakeMark Challenge to encourage families to
visit a local bakery or donut shop and creatively
decorate the purchased sweet treats in a fun,
at-home activity. In June, the manufacturer of
cookie mixes and other sweet goods presented
the winning family with a $500 prize and the
opportunity to a donate $500 to a local hospital
or clinic of their choice.
supermarketperimeter.com

THE COOKIE DOUGH CAFE

Pure indulgence


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Supermarket Perimeter - July 2020

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