Supermarket Perimeter - July 2020 - 3

Editor's note

Editorial
JOHN UNREIN
Editor
ANDY NELSON
Managing Editor
EMILY PARK
Digital Associate Editor
Publishing
TROY ASHBY
Publisher
JAMES BODDICKER
National Sales Manager
LILY ALVAREZ
Sales Manager Classified Ads
MICHAEL BARBEE
Audience Development Director
DUSTIN PICKMAN
Audience Development Analyst
LINDSEY SHERIDAN
Audience Database Specialist
CARLEA SCHULER
Audience Development Coordinator
JON HALL
Director of Digital Media
CARRIE FLUEGGE
Digital Advertising Manager
NORA WAGES
Advertising Manager
ANNIE FOURNIER
Advertising Coordinator
ELISABETH SPILLMAN
Design Services Manager
RYAN ALCANTARA
Design Services
Assistant Manager
MARJ POTTS
Production Specialist
BECKY WHITE
Senior Design Consultant
FIONA DANKER
Graphic Designer

Growth
wave

In the time of the coronavirus, the retail grocery industry has
been called upon to provide essential services, in one form or
another, to almost every American.
The silver lining, of course, has been strong sales - so strong
that grocery has been one of the few sectors of the economy to hire employees instead of
lay them off.
Even when we were reporting declines in retail grocery sales gains during the pandemic,
context was all-important. In one period, for instance, sales gains (compared to the previous
year) fell in three consecutive weeks.
But even at the end of those three weeks, the gains were still in double digits.
When you dig into that data, you find a lot of interesting stuff. Among the most
compelling has been the explosive growth in seafood sales.
In one period, seafood sales were the top grocery food category for four weeks running.
And in some weeks, it wasn't even close.
In the week ending May 30, for instance, meat sales were up 20% and produce sales
were up 15%.
Great numbers, but still miles behind seafood's 48% gains for the week. Within the
category, catfish sales jumped 56%, shrimp 53% and oysters 31%.
When the coronavirus is finally behind us, there will be time for extensive analysis on
why this or that category performed so well, and this one didn't.
That hasn't of course stopped many people from already making their best educated
guesses. And one thing that seems at least somewhat clear is that foods that convey
"health" appeal to people, however indirectly, in a time when a disease is threatening the
health of millions.
Seafood definitely wears that health halo. And the industry's strong sustainability story
plays into the same narratives.
In whatever "new normal" emerges, look for many of the consumers who opted for
seafood more than they ever did before to continue those same buying patterns.

JIM WHITE
Promotions Manager
ABBY CHRONISTER
Promotions Media Designer
WHITNEY HARTMAN
Sales Coordinator
Corporate
CHARLES S. SOSL AND
Chairman and CEO
L. JOSHUA SOSL AND
President
STACI GRECO
Chief Financial and
Administrative Officer
MEYER SOSL AND
Chief Operating Officer
and Executive Editor
JIM SAL ADIN
Chief Marketing Officer

ANDY NELSON
anelson@sosland.com

A note to our readers
Supermarket Perimeter knows how important it is to have timely access to the vital
industry information and insights we provide. As current  conditions may delay the
normal delivery schedule of  Supermarket Perimeter, we encourage you to access
our digital editions at  supermarketperimeter.com/digital_editions  and sign up
for Supermarket Perimeter's newsletters by visiting supermarketperimeter.com/
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JULY 2020 - 3


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Supermarket Perimeter - July 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2020

Supermarket Perimeter - July 2020 - 1
Supermarket Perimeter - July 2020 - 1
Supermarket Perimeter - July 2020 - 2
Supermarket Perimeter - July 2020 - 3
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