Supermarket Perimeter - July 2020 - 31

COVID-19 GIVES MEAL KITS ANOTHER CHANCE
Since more families have been spending time at home,
most consumers are also cooking more at home. Data from
Influence Central shows that 88% of consumers are cooking
from home more than they were prepandemic, with 49% of those people
making their meals from scratch. The
instore deli can offer an easy solution for
consumers who are new to cooking from
home with instore meal kits.
On Feb. 25, stocks for online meal kit
provider Blue Apron were sitting at $2.10
per share, which soared to $16.25 per share
on March 18, days after the United States
declared a national emergency due to the
pandemic. Entering the month of June, the
stocks for the meal provider were going for $11.41 per share. In
a post-pandemic era, investors seem to have confidence in meal
kits. It's not just online delivery meal kits that have been seeing

heightened success either. That success has also trickled into
retail meal kit offerings as well. According to data recently
collected by Nielsen, fresh instore meal kits have experienced a
26% sales bump over the 13 weeks leading
up to May 30 compared to the same
timeframe in 2019. Shelf-stable instore
meal kits are up even further at 55.6%
over the same period. IDDBA's Eric
Richard sees the increased potential for
instore meal kits too.
"There's going to be a greater
percentage of consumers that might be
hesitant to shop until there's less worry
about their health and wellness," Richard
said. "Making it easy for a shopper to
come to the store and pick up ingredients they need to make a
meal at home where they don't have to shop all of the aisles for
the ingredients does make a lot of sense."

Fresh instore meal
kits have experienced
a 26% sales bump
over the 13 weeks
leading up to May 30
compared to the same
timeframe in 2019.

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Supermarket Perimeter - July 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2020

Supermarket Perimeter - July 2020 - 1
Supermarket Perimeter - July 2020 - 1
Supermarket Perimeter - July 2020 - 2
Supermarket Perimeter - July 2020 - 3
Supermarket Perimeter - July 2020 - 4
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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