Supermarket Perimeter - July 2020 - 34

Deli

Chicken
FRIED
BY EMILY PARK

34 - JULY 2020

The company also offers three different sizes of warmers ideal for
grab-and-go with the following features:
x Suitable for individually packed and portioned food
x Food safety controlled by patented airflow technology
x 99.9% of pathogens killed within minutes at 75ͼC
x Food-to-Go for snacking and home meal replacement
x No doors, no barriers to touch for the customer

Packaging solutions
Reinforcing takeout and delivery strategies amid COVID-19 isn't only
important for restaurants, it's vital for grocery prepared food programs
like fried chicken, too. But greasy, crisp, fried foods like fried chicken
provide an extra packaging challenge. In order for grocers to market
fried chicken in a grab-and-go context, packaging that keeps meals like
an eight-piece prepared package of fried chicken fresh, crisp and hot is
going to be key.
St. Louis-based Anchor Packaging recognizes that packaging for hot
to-go foods should have the following features:
x Leak-resistant, with tight closure to avoid messy spills en route
x Special features to keep fried foods, both hot and crisp
x Re-closable bases and lids made with dishwasher-safe, reusable
materials
x The ability to withstand temperatures to 230 degrees Fahrenheit
under a heat lamp or in the microwave
x Capable of consumer reuse and recycled after multiple uses
Foam and paper packaging rarely meets those critical characteristics,
so the packaging company recommends using rigid, polypropylene
plastic containers, with hinged or separate bases and lids that in the
least provide performance and protection needed to deliver taste
profiles comparable to what a customer might enjoy if they would sit
down and eat the meal straight after ordering it from the deli counter.
Fried hot foods like fried chicken need packaging that meets those

supermarketperimeter.com

ANCHOR PACKAGING, BROASTER, PFSBRANDS

SINCE CORONAVIRUS (COVID-19) RATTLED THE COUNTRY,
consumers have been turning to comfort foods like fried chicken,
leaving plenty of room for grocers to play up their fried chicken
offerings with a few adjustments to fit into the post-COVID-19 world.
Before the pandemic, the most popular ways grocers offered fried
chicken meals was through self-serve hot bars and made-to-order
counters, but that's changing for the interim, said Brian Harding, key
account manager for Holts Summit, Mo.-based PFSbrands, the parent
company of Champ's Chicken.
"People are kind of afraid to buy stuff if it's not in a sealed container,"
he said. "We had a lot of stores that were self-serve but those have
all temporarily shut down, and we're seeing the biggest take off in
grab-and-go."
In fact, PFSbrands recently released Red Letter Signature Sides such
as mashed potatoes, macaroni and cheese, homestyle green beans and
sweet corn that grocers can offer with pre-packaged fried or rotisserie
chicken for a full meal. The sides come sealed in inner pouches, so
the products never come in contact with air from the time they're
manufactured to the time the customer opens the pouch at home.


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Supermarket Perimeter - July 2020

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