Supermarket Perimeter - July 2020 - 35

PFSbrands recently
released Red Letter
Signature Sides such as
mashed potatoes, macaroni
and cheese, homestyle green
beans and sweet corn that
grocers can offer with prepackaged fried chicken
for a full meal.

aspects and beyond. That's why Anchor introduced
its line of Crisp Food Technologies containers
designed to keep food hot and crispy.
"The line of Crisp Food Technologies containers
were developed to keep fried chicken hot and crisp
in supermarket displays for up to four hours," said
Marilyn Stapleton, director of marketing for Anchor. "Crisp
Food Technologies, combined with Nature's Best Roasters,
are perfect for hot-to-go deli offerings for the store shopper or online
orders for curbside pick-up and home delivery. Consumers may be
more aware of the high-quality prepared foods available in the deli
during the COVID-19 crisis, and merchandisers should take advantage
of promoting their no-wait packaged hot meal solutions. Advertising
hot meal options in grocery loyalty programs will remind consumers to
continue to consider the store as a source for their ready-to-eat meals."
Available in hinged and separate lid-base options, the crisp food
containers maintain the taste of fried entrees and sides using a patented
convection cross-flow design that relieves moisture and condensation
while maintaining food temperature.
Earlier this year, Anchor added to the line with the launch of Fry Baby,
a clear, hinged container specifically intended to hold fried chicken
strips and other fried side items. The new packaging option is the
lowest-priced container in the Crisp Food Technologies line and costs
less than some paper containers. The aspect of clear packaging is also
vital in merchandising the look of a fresh meal to consumers.

Branded programs
With the mission-driven shopping habits of post-COVID-19 consumers,
it's more important than ever to remind shoppers that fresh, ready-toeat food like fried chicken is available to pick up and take home for an
easy family meal. Branded friend chicken programs such as Genuine
Broaster Chicken or Champ's Chicken are especially beneficial when it
comes to merchandising to customers.
Beloit, Wis.-based Broaster Company can partner with retailers to
introduce its Genuine Broaster Fried Chicken trademark program. Under
the program, grocers can brand their fried chicken with Broaster's
trademark if the retailer uses at least one of Broaster Company's
pressure fryers, uses the brand's marinades, follows the brand's cooking
procedures and presents the brand appropriately.

Under the Broaster trademark, retailers can choose to use just
Broaster's signature chicken and offer customers their own sides or they
can choose to go through Broaster for both chicken and sides. Retailers
can also choose to customize their own program using their own
selection of Broaster seasonings, marinades, equipment and sides, but
under this option a retailer would have to use their own private label for
the program.
Going through Broaster's program gives retailers access to the
company's trademark branding. At minimum, retailers will be provided
with the Broaster Chicken logo and graphic art that a grocer can feed
into its existing programs. Or Broaster can work with retailers to provide
menu boards. It's incredibly important that the fried chicken products
look good and have a clear variety of food combinations which will
draw in consumers, said Greg West, Broaster's senior vice president of
marketing and food innovation.
"A lot of it's about the presentation," West said. "So, if mom or dad is
looking for a meal solution and they have three screaming kids with
them, they have the ability to see in the deli aisle that they can get 12
pieces of chicken, two sides and rolls for $19.99."
Retailers also have the option of purchasing equipment from Broaster
without participating in the chicken program. But if a retailer goes that
route, they won't have the option to use Broaster's merchandising tools.
The same goes for PFSbrands. Retailers can purchase products
from the company, but they can also choose to instead implement a
fried chicken franchise program through the company called Champ's
Chicken. Under Champ's Chicken grocers offer a menu of fried chicken
entrees and sides that are the same across all of Champ's Chicken
locations. To ensure food items are prepared the same way, equipment
must meet the specifications of the Champ Chicken franchise.
Grocers are allowed to use their own equipment providing it meets
specifications, or they can purchase equipment through PFS.
"The Champ's program has more marketing funds centered toward
it," said Harding. "Retailers get on a website where customers can do
a locator to find a Champ's near them. Through the program retailers
also get quarterly promotions on products with a marketing plan for the
year, and sales calls with reps every four to six weeks."
JULY 2020 - 35



Supermarket Perimeter - July 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2020

Supermarket Perimeter - July 2020 - 1
Supermarket Perimeter - July 2020 - 1
Supermarket Perimeter - July 2020 - 2
Supermarket Perimeter - July 2020 - 3
Supermarket Perimeter - July 2020 - 4
Supermarket Perimeter - July 2020 - 5
Supermarket Perimeter - July 2020 - 6
Supermarket Perimeter - July 2020 - 7
Supermarket Perimeter - July 2020 - 8
Supermarket Perimeter - July 2020 - 9
Supermarket Perimeter - July 2020 - 10
Supermarket Perimeter - July 2020 - 11
Supermarket Perimeter - July 2020 - 12
Supermarket Perimeter - July 2020 - 13
Supermarket Perimeter - July 2020 - 14
Supermarket Perimeter - July 2020 - 15
Supermarket Perimeter - July 2020 - 16
Supermarket Perimeter - July 2020 - 17
Supermarket Perimeter - July 2020 - 18
Supermarket Perimeter - July 2020 - 19
Supermarket Perimeter - July 2020 - 20
Supermarket Perimeter - July 2020 - 21
Supermarket Perimeter - July 2020 - 22
Supermarket Perimeter - July 2020 - 23
Supermarket Perimeter - July 2020 - 24
Supermarket Perimeter - July 2020 - 25
Supermarket Perimeter - July 2020 - 26
Supermarket Perimeter - July 2020 - 27
Supermarket Perimeter - July 2020 - 28
Supermarket Perimeter - July 2020 - 29
Supermarket Perimeter - July 2020 - 30
Supermarket Perimeter - July 2020 - 31
Supermarket Perimeter - July 2020 - 32
Supermarket Perimeter - July 2020 - 33
Supermarket Perimeter - July 2020 - 34
Supermarket Perimeter - July 2020 - 35
Supermarket Perimeter - July 2020 - 36
Supermarket Perimeter - July 2020 - 37
Supermarket Perimeter - July 2020 - 38
Supermarket Perimeter - July 2020 - 39
Supermarket Perimeter - July 2020 - 40
Supermarket Perimeter - July 2020 - 41
Supermarket Perimeter - July 2020 - 42
Supermarket Perimeter - July 2020 - 43
Supermarket Perimeter - July 2020 - 44
Supermarket Perimeter - July 2020 - 45
Supermarket Perimeter - July 2020 - 46
Supermarket Perimeter - July 2020 - 47
Supermarket Perimeter - July 2020 - 48
Supermarket Perimeter - July 2020 - 49
Supermarket Perimeter - July 2020 - 50
Supermarket Perimeter - July 2020 - 51
Supermarket Perimeter - July 2020 - 52
Supermarket Perimeter - July 2020 - 53
Supermarket Perimeter - July 2020 - 54
Supermarket Perimeter - July 2020 - 55
Supermarket Perimeter - July 2020 - 56
Supermarket Perimeter - July 2020 - 57
Supermarket Perimeter - July 2020 - 58
Supermarket Perimeter - July 2020 - 59
Supermarket Perimeter - July 2020 - 60
Supermarket Perimeter - July 2020 - 61
Supermarket Perimeter - July 2020 - 62
Supermarket Perimeter - July 2020 - 63
Supermarket Perimeter - July 2020 - 64
Supermarket Perimeter - July 2020 - 65
Supermarket Perimeter - July 2020 - 66
Supermarket Perimeter - July 2020 - 67
Supermarket Perimeter - July 2020 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com