Supermarket Perimeter - July 2020 - 38

Meat & Poultry

Heat-and-eat
Consumer convenience drives trend

WITH THE CORONAVIRUS FORCING MORE PEOPLE to try their
hands in the kitchen, heat-and-eat meat products sold in the grocery
perimeter are a perfect option for the cooking-challenged - or for
anyone who just wants something easy and delicious.
Retail grocery heat-and-eat products from Austin, Minn.-based
Hormel Foods include Lloyd's Barbeque meats, Hormel refrigerated
entrees and Hormel side dishes.
"Products in this space focus on convenience and providing
consumers with expanded flavor options," said Swen Neufeldt, Hormel's
vice president of marketing, meat products, and recently named
president of Hormel Foods International. "Our focus on the branded
retail side is to continue offering consumers a quality and convenient
option that is as authentic as you'd find in a restaurant."
New at Lloyd's, the top-selling heat-and-eat barbeque brand
in America, is a partnership with two-time world barbeque sauce
champion Pig Beach Mustard BBQ Sauce, the result of which is

38 - JULY 2020

Pecanwood Smoked Pulled Pork and Hickory Hardwood Smoked Pulled
Chicken with Pig Beach Mustard BBQ Sauce.
"These are high quality pulled pork and chicken meals combined
with these award-winning sauces," Neufeldt said. "It gives people a
restaurant-style barbeque experience at home in a convenient way."
The Lloyd's line - and ribs in particular - have enjoyed consistent
growth, he added.
Hormel is also seeing strong growth in its refrigerated entrees lineup,
driven largely by younger consumers looking for products that combine
convenience and quality.
Hormel Slow Simmered Beef Roast Au Jus has been one of the
standout performers in the category, Neufeldt said.
"We're taking the preparation out and giving these consumers a
high-quality meat, already slow-cooked, to deliver a great comfort food
experience. As younger consumers get busier, they're looking for these
options that combine a great product in a convenient format."

supermarketperimeter.com

HORMEL FOODS, CURLY'S, KINGSFORD

BY
BY ANDY
ANDY NELSON
NELSON


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Supermarket Perimeter - July 2020

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