Supermarket Perimeter - July 2020 - 39

Don't forget deli
Hormel has also seen new heat-and-eat applications in its Deli
Solutions Group, said Andrew Quinn, the group's senior brand
manager.
"We've seen solid growth in our products that help retail
partners transition from raw to fully cooked items," he said.
"The items like our new Hormel Carvers Club and Hormel
Cuisine Crate products help solve the pain points of labor,
food and team member safety and make preparing heatand-eat options less labor intensive."
Carver's Club and Cuisine Crate products include a starch,
protein and sauce, and Hormel is offering retailers new flavor
profiles and meal options to put either in a tray or other application to
serve their consumers, said Jeff Baker, group vice president of the Deli
Solutions Group.
"We've continued to innovate and develop new products to help
customers solve for labor and shrink issues in the deli while assuring
the highest levels of food safety, and that is not changing," he said.
With the coronavirus, people are looking for alternate meal solutions,
and heat-and-eat products sold at grocery retail are a perfect choice,
Quinn said.
Neufeldt added that people eating at home more are looking for
quick, convenient meals like those provided by Hormel, with Lloyd's
products leading the way.
"Since people may not be able to go to their favorite BBQ restaurant
as easily anymore, we have high quality options that take the prep work
out and still provide the restaurant-type experience in the comfort of
home," he said.
Hot bars, salad bars and other "high touch" areas of the grocery
perimeter have been seriously affected by the pandemic, Quinn said.
Hormel and other providers of heat-and-eat products are helping
retailers get creative, in Hormel's case offering solutions that can be
pre-packaged as "no touch," which aligns with the expectations of deli
customers, he said.

BBQ PDQ
"Smoked for Hours, Ready in Minutes" is the motto
of Curly's, a line of heat-and-eat BBQ meats from
Smithfield, Va.-based Smithfield Foods. The line
offers restaurant-quality meats that are always
pulled, never shredded. The line features:
x 16 oz packs of Pulled Pork, Pulled Beef,
Pulled Chicken and Bold & Spicy Pulled Pork
x 12 oz packs of Sauceless Pulled Pork
and Sauceless Pulled Chicken
x 34 oz pack of BBQ Pork Ribs
The Curly's website features dozens of recipes ranging
from Korean Style Ribs to Pulled Pork Nacho Stuffed
Mushrooms to BBQ Taquitos.
Established in 1988, Curly's products are available
at many supermarkets and club stores. The brand
also supplies restaurant chains with raw and fully
cooked ribs as well as smoked pork, beef and chicken
entrees. Smithfield purchased Curly's in 1997.

BRANDED SUCCESS
Baby Back Pork Ribs, Pulled Pork, Pulled
Beef Brisket and Seasoned Pork Carnitas
are among the heat-and-eat meats
offered through a partnership between
Homewood, Ill.-based Carl Buddig & Co.
and charcoal legend Kingsford.
Ribs are packed in their own oven- and
grill-ready pan and can be cooked in 15
minutes in the oven or 8 minutes on the
grill. All products contain no HFCS or
artificial flavors or preservatives.

supermarketperimeter.com

JULY 2020 - 39


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