Supermarket Perimeter - July 2020 - 42

Superfresh organic blueberries, organic dark sweet cherries,
organic Rainier cherries and organic apricots."
Demand for California-grown organic cherries and
blueberries has been strong, and Roby expects that to hold true
for Domex Superfresh's Paciļ¬c Northwest-grown organic blueberries
and cherries.
In addition, Superfresh Growers will begin harvest of its newcrop organic gala and Honeycrisp apples and bartlett pears in July
and August.
Roby expected organic summer fruit to sell well, since families have
suspended vacations and will look to elevate family picnics and
backyard barbeques.
"We saw this with Memorial Day fruit sales," he said. "Plus, as
communities begin to reopen, we know consumers will be very
eager return to grocery stores, where the produce department is
already a favorite summer destination.

Permanent effects

say what our economy is going to look like in the near future. Will
joblessness still be an issue? Will stores and restaurants still be suffering
from closings or stricter operating conditions?"
Many factors are playing a part in whether or not people are going to
be able to afford the cost of an organic option, he said.
"Hopefully, things reach that 'new normal' level sooner rather than
later," he said.
Strawberries are the only organic product Well-Pict grows to
complement its conventionally grown strawberries and raspberries. All
the berries the company grows are its own proprietary varieties.
At the beginning of the deal, Grabowski reported outstanding color
and size and overall excellent quality. Volumes are also at levels where
there should be promotable levels of organic strawberries throughout
the summer months, he said.

Don't forget the pears
Organic pears, which are not traditionally on consumer shopping lists,
also enjoyed a sales lift, increasing 3% during the 52 weeks ending April
18. That was also largely due to a lift in bagged sales.
The strong spring for Superfresh Growers' organic apple and pear
programs should be a good springboard into summer, where the
company will add more organic fruits to its product roster, Roby said.
"Summer is the most exciting time for our organic programs. We will
still have a good supply of crisp organic apples, thanks to our supply
expansion over the last decade, but in the coming weeks we will add
42 - JULY 2020

There are certain consumer
attitudes and trends that
will persist well after the
pandemic. One positive
thing that has come from
these tenuous circumstances
is that people are becoming
increasingly conscious of
their health, as well as more
discerning when it comes to
the kind of food they eat."
Karin Gardner, Oppy

supermarketperimeter.com

SUPERFRESH GROWERS

The coronavirus also has fueled demand for organic fruit
marketed by Vancouver, British Columbia-based Oppy, said Karin
Gardner, the company's executive director of marketing.
And that surge, she said, could be felt even after the "new normal"
sets in.
"There are certain consumer attitudes and trends that will persist well
after the pandemic," she said. "One positive thing that has come from
these tenuous circumstances is that people are becoming increasingly
conscious of their health, as well as more discerning when it comes to
the kind of food they eat."


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Supermarket Perimeter - July 2020

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