Supermarket Perimeter - July 2020 - 46

Produce

Melons
& tropicals
BY EMILY PARK

WITH THE MONTH OF JULY comes the peak of summer: Fourth of July
celebrations, pool parties and barbecues.
Between melons, mangos, pineapples and other tropical fruits, the
produce department has plenty of juicy, sweet and healthy treats that
consumers can bring to the table to share with the family this month.

Melons
Whether it's a watermelon, honeydew, or cantaloupe, melons are a very
tasty alternative to not-so-healthy summer deserts, pointed out Enda
Walsh, president of Fyffes North America.
The great thing about melons, Walsh highlighted, is that one piece
of fruit can be cut to serve the whole family, an economical advantage
in the times of COVID-19, which is causing many American families to

PINEAPPLES
As grilling makes its summer
debut, pineapples gain
popularity with consumers,
said Bil Goldfield, director of
corporate communications for
Westlake Village, Calif.-based
Dole Food Company.

46 - JULY 2020

"As more people are
exploring options outside
of proteins on the grill,
pineapple is a favorite," he
said. "Although available
year-round, some consumers
see pineapples as a luxury
and are often purchased to
'spoil' oneself with something

tighten the purse strings. Melons also have a natural protective barrier,
another advantage to post-pandemic consumers.
"Melons are very safe to eat as they come in their own protective
skin," Walsh said. "The melon skin acts like a natural barrier, protecting
the fruit with a thick rind, which protects the juicy flesh of the melon."
During the summer months, Fyffes specializes in cantaloupes and
honeydew melons grown in Arizona. Walsh highlighted the snackability
of the melons and suggested that grocers play up to that quality to
market the melons."You can substitute melon triangles for tortilla
chips along with a savory dip or serve cantaloupe or honeydew with
prosciutto as an appetizer," he suggested.
Versatility is a trait cantaloupes and honeydews also share
with watermelons, which is important to point out to consumers

indulgent, especially during
recent stay-at-home orders."
With the sweetness of a
dessert, but chock-full of
Vitamin C and manganese
the fruit supports a healthy
immune system, which
Goldfield suggested that
retailers use to their advantage

supermarketperimeter.com

by creating immunity support
displays featuring pineapples
and other produce items like
melons and mangos high in
Vitamin C.
Dole has worked to support
retailers with social media
campaigns to drive pineapple
sales and in-store POS support.


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Supermarket Perimeter - July 2020

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