Supermarket Perimeter - July 2020 - 50

Seafood: Merchandising

No contact
Trident Seafoods Corp. has come up with an innovative approach to retail seafood
merchandising. The Seattle-based company was so inspired by the curbside pickup
strategies of many local restaurants, it came up with its own. "We've turned our Pop Up Fish
Shop seafood truck into a mobile, No Contact Drive-Thru Seafood Shopping experience,"
according to the company. "Now you can buy delicious, nutritious and affordable seafood
while keeping a safe social distance. Just order and pre-pay online, then drive up and pick up
at the No Contact Drive-Thru."

MASTERFUL MERCHANDISING
from Harvest Food Distributors

2. Variety is the spice of life. If you have tilapia fillets next to mahi
mahi fillets, display one fillet vertically and the other one horizontally
to add more variety to your seafood case display. Varying the height
of different items can also add variety to seafood display. Get
creative, break some rules and have fun, but also be sure not to cross
contaminate, putting raw product next to cooked.
3. Light it. Better visibility will accentuate the rich colors of seafood
rather than detract from it. Definitely consider investing in LED
lighting, which offers direct light beams that focus on the product and
have a dramatic impact on your seafood merchandising. Although LED
display case lights cost more initially, they will save you money in the
long run since they use 25%-30% of the energy and last 8 to 25 times
longer than halogen incandescent lights.
4. Keep if fresh. Pay attention to peak shopping times and freshen
the product before your lunchtime and after work rush hours. In the
morning you may want to only set up one or two deep, and then before
your busy times, add more to your seafood display. Don't just load it
up in the morning and leave it unattended to dry out all day. Fillets and
steaks should have firm, elastic flesh and a fresh-cut, moist appearance,
with no browning around the edges. Whole fish should have bright, clear,
full eyes that are often protruding and bright red or pink gills.

50 - JULY 2020

supermarketperimeter.com

Think healthy
and sustainable

82%

of seafood customers put at least some
if not a lot of effort into choosing
nutritious and healthy seafood options

64%

of seafood consumers put some
or a lot of effort into selecting
sustainable seafood items

...and start getting
the word out about
Fair Trade

35%

of seafood consumers are familiar
with Fair Trade certified seafood.
Source: FMI's 2019 Power of Seafood report.

TRIDENT SEAFOODS CORP.

1. Keep it colorful. Alternating fish species by color will create an
eye-catching display. For example, display tilapia fillets next to salmon,
then cod fillets. Don't put three white fish next to each other. You
can also shake it up by intermingling fish species. For example, lobster
next to fillets, next to shrimp, and so on. Another way to pump up the
color is to use fruits and vegetables in your display to give bright pops
of color. Use lemons, blood oranges, red onions, parsley, and kale to
separate species or divide a row that has two kinds of seafood.


http://www.supermarketperimeter.com

Supermarket Perimeter - July 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2020

Supermarket Perimeter - July 2020 - 1
Supermarket Perimeter - July 2020 - 1
Supermarket Perimeter - July 2020 - 2
Supermarket Perimeter - July 2020 - 3
Supermarket Perimeter - July 2020 - 4
Supermarket Perimeter - July 2020 - 5
Supermarket Perimeter - July 2020 - 6
Supermarket Perimeter - July 2020 - 7
Supermarket Perimeter - July 2020 - 8
Supermarket Perimeter - July 2020 - 9
Supermarket Perimeter - July 2020 - 10
Supermarket Perimeter - July 2020 - 11
Supermarket Perimeter - July 2020 - 12
Supermarket Perimeter - July 2020 - 13
Supermarket Perimeter - July 2020 - 14
Supermarket Perimeter - July 2020 - 15
Supermarket Perimeter - July 2020 - 16
Supermarket Perimeter - July 2020 - 17
Supermarket Perimeter - July 2020 - 18
Supermarket Perimeter - July 2020 - 19
Supermarket Perimeter - July 2020 - 20
Supermarket Perimeter - July 2020 - 21
Supermarket Perimeter - July 2020 - 22
Supermarket Perimeter - July 2020 - 23
Supermarket Perimeter - July 2020 - 24
Supermarket Perimeter - July 2020 - 25
Supermarket Perimeter - July 2020 - 26
Supermarket Perimeter - July 2020 - 27
Supermarket Perimeter - July 2020 - 28
Supermarket Perimeter - July 2020 - 29
Supermarket Perimeter - July 2020 - 30
Supermarket Perimeter - July 2020 - 31
Supermarket Perimeter - July 2020 - 32
Supermarket Perimeter - July 2020 - 33
Supermarket Perimeter - July 2020 - 34
Supermarket Perimeter - July 2020 - 35
Supermarket Perimeter - July 2020 - 36
Supermarket Perimeter - July 2020 - 37
Supermarket Perimeter - July 2020 - 38
Supermarket Perimeter - July 2020 - 39
Supermarket Perimeter - July 2020 - 40
Supermarket Perimeter - July 2020 - 41
Supermarket Perimeter - July 2020 - 42
Supermarket Perimeter - July 2020 - 43
Supermarket Perimeter - July 2020 - 44
Supermarket Perimeter - July 2020 - 45
Supermarket Perimeter - July 2020 - 46
Supermarket Perimeter - July 2020 - 47
Supermarket Perimeter - July 2020 - 48
Supermarket Perimeter - July 2020 - 49
Supermarket Perimeter - July 2020 - 50
Supermarket Perimeter - July 2020 - 51
Supermarket Perimeter - July 2020 - 52
Supermarket Perimeter - July 2020 - 53
Supermarket Perimeter - July 2020 - 54
Supermarket Perimeter - July 2020 - 55
Supermarket Perimeter - July 2020 - 56
Supermarket Perimeter - July 2020 - 57
Supermarket Perimeter - July 2020 - 58
Supermarket Perimeter - July 2020 - 59
Supermarket Perimeter - July 2020 - 60
Supermarket Perimeter - July 2020 - 61
Supermarket Perimeter - July 2020 - 62
Supermarket Perimeter - July 2020 - 63
Supermarket Perimeter - July 2020 - 64
Supermarket Perimeter - July 2020 - 65
Supermarket Perimeter - July 2020 - 66
Supermarket Perimeter - July 2020 - 67
Supermarket Perimeter - July 2020 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com