Supermarket Perimeter - July 2020 - 7

guide for grocers looking
to win back control of
the online shopping
experience and make
up for lost margins from
third-party delivery
marketplaces.
Digital grocery is
gaining momentum in
the post-coronavirus
world, giving grocers
renewed focus to online
availability.
The guide provides
grocers with insight
of how to:
1. Take control of
shopper data and
loyalty;
2. Develop an effective
customer-centric
e-commerce strategy;
3. Align the key players
in your organization;
4. Evaluate and find the
perfect e-commerce
provider;
5. Prepare for a
discovery meeting
with your new
e-commerce provider;
6. Plan for a successful
implementation;
7. Evolve and expand
e-commerce
experience to keep
pace with change and
maximize success.
"Even if a grocer
is currently working
with a marketplace
provider, it's never too
late to add to your own
e-commerce offering,
and even work toward
reducing dependence
on marketplace sales by
embracing your own
eCommerce solution
exclusively," said Sylvain
Perrier, president and
chief executive officer of
Mercatus. "With a brandowned online shopping

solution in place, retailers
can take back margin
lost to delivery providers,
keeping up to 16% or
more of their revenue on
a typical online order."

Consumers
leery of public
touchscreens, prefer
touchless options
Consumers in both the
United States and United
Kingdom have concerns
about the cleanliness
of public touchscreens
used for self-service
stations and supermarket
checkouts.
Data collected from
interface company
Ultraleap found that half
of Americans would
feel more comfortable
using touchless
interfaces while over
80% of respondents in
the United Kingdom
preferred touchless
interfaces.
According to Ultraleap,
check-out touchscreens
are used as often as 350
times a day, making it
more likely for germs

to be present on the
screens.
In 2016, a study by
the American Journal
of Infection Control
tested 17 grocery store
touchscreens and found
bacteria on 100% of the
screens with 59% of that
bacteria being harmful.
"Touchless gesturebased interfaces are
clearly preferred as
a future option over
touchscreens, counter
service, or mobile
apps," said Steve Cliffe,
chief executive officer
of Ultraleap. "With
consumers stating
that the number one
drawback of public
touchscreens is that
they are unhygienic and
that the single greatest
benefit of "contactless"
is that it's touch-free,
we believe gesture
control technologies
will play a significant
role in restoring
consumer confidence
in retail and other public
environments in a postCOVID-19 world."

www.supermarketperimeter.com

Bact-off and Smart
Plastic Technologies
roll out germ-free
cart handles
Consumer packaged
goods company Bact-Off
has partnered with Smart
Plastic Technolgies to
offer snap-on plastic
shopping cart handles
enabled with SPTek
Gard antimicrobial
additive that protects
customers from crosscontamination risk with
99.999% antimicrobial
protection.

Key features of the
snap-on cart handle
include:
* Shoppers safeguard
health with
antimicrobial
protection
* Enhances consumer
confidence during
in-store visits
* Combats dangerous,
illness-causing germs
* FDA-approved and
extensively tested
* Sustainable,
recyclable design
* Made in the US
"The current coronavirus threat has exposed
the need for shoppers
to seek out better ways
to protect their health
and well-being, along
with their families," said
Juan DelaRoca, chief
marketing officer at BactOff. "Shopping carts are
identified as one of the
most germ contaminated
high-touch items, with a
bacteria count of up to
73,000 colony forming
units (CFU) per square
inch and 361 times more
bacteria than a bathroom
doorknob."
JULY 2020 - 7


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Supermarket Perimeter - July 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - July 2020

Supermarket Perimeter - July 2020 - 1
Supermarket Perimeter - July 2020 - 1
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