Supermarket Perimeter - August 2020 - 14

Amount total salty snack
consumption increased by
in the 13 weeks leading up
to June 13, compared to the
same timeframe in 2019.
Sweet snack consumption
went up by 16.1%. Nielsen

alternatives that aren't a huge combination of things
that come together to try to taste like something else,"
Mooney said. "So, we just wanted to make a tomato
and we wanted to flavor it without adding a lot of other
things to the tomato."
And that's what Bella Sun Luci's tomato jerky is - an
80- to 90-calorie, non-GMO, gluten-free and kosher
tomato flavored with simple ingredients. The plantbased jerky comes in three flavors: teriyaki & cracked
pepper, sriracha and hickory smoked. Since tomatoes
are high in protein like meat, they can absorb flavors like
meat can.
Making each flavor is simple, Mooney said. For the
hickory smoked flavor, for example, the company simply
places a sun-dried tomato in a room with hickory smoke.
The sriracha flavor is simply a sun-dried tomato with
sriracha added.
"We take the flavors and get them impregnated into
the tomato," Mooney said. "It doesn't really taste like a
tomato, that's what makes it really fun."
Currently, Bella Sun Luci is working on other flavors to
add to the lineup.
Snacks made with simple ingredients go a long way
with consumers if they have good flavors, said Ilana

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"Our crispy fruit product line is 100% pure fruit, it's
just freeze-dried in such a way to give this very crispy
texture. It snacks like it should," Boldt added. "People love
that texture. It's nothing like dried fruit, it's so light and
crispy. Oftentimes people, kids especially, don't like the
texture of fruit, and this is a great way to get them to eat
more fruit because they love the crispy texture."
Like the folks at Crispy Green, Mary Mooney, president
and chief executive officer of Chico, Calif.-based Bella
Sun Luci, has noticed an increasing consumer interest in
healthy and plant-based foods. That's why the company
recently released plant-based tomato jerky snacks that
present well in the deli/prepared foods section, as well as
the snack aisle of the grocery store.
Mooney started looking for a way to add a snack line
to her sun-dried tomato company, after consistently
hearing customers say they were interested in a sundried tomato they could just snack on. From there, the
company began experimenting with adding different
flavors to their sun-dried tomatoes and what they got in
return was chewy and, with the right flavors, it snacked
just like beef jerky.
"I think consumers are looking for plant-based
alternatives, but they're also looking for healthy


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Supermarket Perimeter - August 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2020

Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 2
Supermarket Perimeter - August 2020 - 3
Supermarket Perimeter - August 2020 - 4
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Supermarket Perimeter - August 2020 - 6
Supermarket Perimeter - August 2020 - 7
Supermarket Perimeter - August 2020 - 8
Supermarket Perimeter - August 2020 - 9
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