Supermarket Perimeter - September 2020 - 17

Wegmans, and Fairway. In its first week, it rocketed
to the No. 1 item sold on the East and West coasts,
outselling all ground beef from cows at many stores,
Soeharto said.
"Impossible Foods is setting new sales and production
records month over month as more grocery stores and
restaurants offer Impossible Foods' award-winning,
plant-based products," Soeharto said. "Some of the
latest retailers offering Impossible Burger in their stores
include Walmart, Trader Joe's, Publix, and more will be
announced soon."
Currently, Impossible offers one SKU at retail: a
12-ounce package of Impossible Burger. Soeharto said
the company will definitely be expanding its product
portfolio in retail.
Impossible Foods products are designed for meat
lovers so they don't have to compromise on taste,
nutrition or sustainability. About 95% of people who eat
Impossible Burger eat animal-derived products on a
regular basis.

New technologies, new products
Gelson's Hetman said that whether it's "meat-free
Mondays" or simply cutting back occasionally,

plant-based foods have gone mainstream. And the
number of people who identify as flexitarians, he said,
also has greatly increased over the past few years.
"Chefs and food manufacturers are creating new
dishes and products faster than ever before," Hetman
said. "With increased investments in the sector, new
technologies have emerged, creating more appetizing
items in a short amount of time. Vegans, flexitarians,
and even carnivores have embraced these products and
drive overall demand."
And as more research is published on the benefits of
a flexitarian diet, demand in the category will continue
to increase, Hetman added. Most dietitians agree that
incorporating one plant-based meal a day into your diet
improves overall health.
Plant-based items have been on grocery shelves for
decades, but in the past they were limited to traditional
foods like tofu, veggie slices and veggie dogs, Hetman
said. The evolution in center of plate choices-burgers,
sausages, chicken, as well as total meal solutions-has
greatly expanded shelf space for plant-based items.
To meet demand, Gelson's stocks only the best
plant-based products in milk, ice cream, cheese and
meat available, Hetman said. The company employs

87%
of shoppers like the
taste of processed
plant-based meat
alternatives

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Supermarket Perimeter - September 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2020

Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 2
Supermarket Perimeter - September 2020 - 3
Supermarket Perimeter - September 2020 - 4
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