Supermarket Perimeter - September 2020 - 3

Editor's note

Editorial
JOHN UNREIN
Editor
ANDY NELSON
Managing Editor
EMILY PARK
Digital Associate Editor
Publishing
TROY ASHBY
Publisher
JAMES BODDICKER
National Sales Manager
LILY ALVAREZ
Sales Manager Classified Ads
MICHAEL BARBEE
Audience Development Director
DUSTIN PICKMAN
Audience Development Analyst
LINDSEY SHERIDAN
Audience Database Specialist
CARLEA SCHULER
Audience Development Coordinator
JON HALL
Director of Digital Media
CARRIE FLUEGGE
Digital Advertising Manager
NORA WAGES
Advertising Manager
ANNIE FOURNIER
Advertising Coordinator
ELISABETH SPILLMAN
Design Services Manager
RYAN ALCANTARA
Design Services
Assistant Manager
MARJ POTTS
Production Specialist
BECKY WHITE
Senior Design Consultant
FIONA DANKER
Graphic Designer
JIM WHITE
Promotions Manager

Plant-based REVOLUTION
I'm guessing my experience with plant-based foods is fairly typical.
For years my wife and I would force ourselves to add plant-based burger patties to the
shopping list. It made us feel like we were at least halfway responsible parents, mixing in a
few non-meat options to the dinner roster.
And after adding cheese, onion, tomato, a good bun and a variety of condiments, that
plant-based patty was pretty decent.
But is "pretty decent" good enough?
Fortunately, it's not something we have to worry about anymore. Plant-based has gotten
really good in recent years, to the point where our burger snob of a 15-year-old will sometimes order an Impossible or other plant-based burger by choice.
With the improvement in taste, juiciness and texture, there's of course been an explosion
in demand, intensified by corresponding increases in concerns for health, the environment
and animal welfare.
Supermarket Perimeter commissioned a survey to gauge the growth of plant-based, and
many of the results are stunning.
Nearly eight in ten grocery shoppers in the United States, for instance, have purchased
plant-based meat alternatives in the past six months. These range from veggie burgers to
veggie beef, pork or chicken alternatives to prepared meals containing plant-based meat
alternatives.
Needless to say, those consumers aren't all vegans. We found that 40% of people who eat
plant-based meat alternatives also eat meats and other animal proteins, and 30% classify
themselves as flexitarians.
About 3 in 10 shoppers report increased consumption of plant-based proteins as a result
of COVID, and 89% say those increases will be permanent.
People eat plant-based foods for a number of reasons, but the overwhelming one is
health. Seventy-two percent chose health, followed by compassion for animals/animal welfare and lower environmental in a tie for second (both with 45%).
The bottom line? Plant-based has gone mainstream, and after significantly upping its
game in recent years, it's a victory well-earned.

ABBY CHRONISTER
Promotions Media Designer
WHITNEY HARTMAN
Sales Coordinator
Corporate
CHARLES S. SOSL AND
Chairman and CEO
L. JOSHUA SOSL AND
President
STACI GRECO
Chief Financial and
Administrative Officer
MEYER SOSL AND
Chief Operating Officer
and Executive Editor
JIM SAL ADIN
Chief Marketing Officer

ANDY NELSON
anelson@sosland.com

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SEPTEMBER 2020 - 3


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Supermarket Perimeter - September 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2020

Supermarket Perimeter - September 2020 - 1
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