Supermarket Perimeter - September 2020 - 30

HOT
DELI SIDES
BY EMILY PARK

30 - SEPTEMBER 2020

"Shoppers aren't eating out, they're making more meals at home, but
there's still a large segment of the population that is looking for meal
solutions and ideas," Cappelli said. "They may be cooking more, grilling
more, but they also want more ideas."

Exit hot bars, enter heat and eat
Cappelli noted that the pandemic has shifted consumer wants
surrounding the fresh items they pick up at the grocery store such as
fresh sides in the deli in three main ways: contact-free, convenience
and pre-packaged.
When COVID-19 hit in March, hot and cold bars that allowed
customers to dish up their own sides closed in supermarkets across the
United States, and most have yet to reopen. Many grocers also moved
to halt behind-the-counter operations. Although many made-to-order
operations have been reinstated with new safety precautions, there's
still consumer hesitancy around watching someone else dish their food
into a container and then hand it to them.

supermarketperimeter.com

DON'S PREPARED FOODS, KERRY

AS THE PANDEMIC BECOMES more of a 'normal' part of everyday life
for Americans entering the sixth month of a coronavirus-altered reality,
consumers are looking for solutions to make their increased time spent
at home easier. At the start of the pandemic, hot deli side sales took a hit
as many consumers were cooking most of their meals themselves, but
according to Brenda Donahe-Stevens, sales and marketing director of
Albert Lea, Minn.-based Mrs. Gerry's Kitchen, that's starting to change.
"Slowly as consumers have tired of cooking at home and started
looking for variety and options, they have started purchasing more of
the heat and eat sides," Donahe-Stevens said, pointing out that in the
times of trouble created by the pandemic, consumers are seeking out
comfort foods like Mrs. Gerry's Country Style Mashed Potatoes and
Gourmet Macaroni and Cheese.
With restaurants running in limited capacities, consumers are buying
the bulk of their food and meal items at retail, said Carl Cappelli, senior
vice president of sales and business development at Schwenksville, Pa.based Don's Prepared Foods.


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Supermarket Perimeter - September 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2020

Supermarket Perimeter - September 2020 - 1
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