Supermarket Perimeter - September 2020 - 35

Amid COVID,
consumers are seeking
out comfort foods like
Mrs. Gerry's Country
Style Mashed Potatoes
and Gourmet Macaroni
and Cheese.

Shoppers are increasingly looking for new ideas and easy, convenient
ways to serve their family high-quality food, at a reasonable price,
Donahe-Stevens said. Retailers can remind consumers of the
convenience the fresh departments can offer by pulling entirely
prepared meals together from across departments complete with a
protein, deli sides and dessert.
Cappelli suggested cross-merchandising hot side dishes outside of
the deli department as well. Retailers can anticipate that shoppers are
going to be buying chicken or beef from the meat department and
trying to think of side dishes to pair with the meat. Cappelli noted that
consumers are looking for new, exciting and interesting sides to pair
with their main meals, instead of repeating tired out side dishes they
repeatedly make themselves.
Donahe-Stevens pointed out that grocers can remind online
consumers that they'll need sides to pair with a meal or dessert, too.
Deli heat-and-eat items are often impulse buys, and retailers can
encourage that by pairing side item suggestions when shoppers place
specific items into their carts.
"The best option would be if a grocer's online shopping portal
offered suggestions when customers order certain products," she said.
"If the consumer orders a beef roast from the meat department, have
the portal suggest mashed potatoes or gravy from the deli. Any type
of suggestive selling and cross-merchandising between departments
could be beneficial."

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Supermarket Perimeter - September 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2020

Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 2
Supermarket Perimeter - September 2020 - 3
Supermarket Perimeter - September 2020 - 4
Supermarket Perimeter - September 2020 - 5
Supermarket Perimeter - September 2020 - 6
Supermarket Perimeter - September 2020 - 7
Supermarket Perimeter - September 2020 - 8
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