Supermarket Perimeter - September 2020 - 38

Deli: Meats

Consumers looking to test their heat levels or try flavors
that aren't typically found in the deli could be willing to try
it if the deli has already packaged it for them."
Maria Alarcon, Kerry
taste experiences that can be added to deli meats and resonate
with consumers looking for both flavors found in foodservice and
comfort food.

Incorporate deli meats with convenience solutions
Convenience is another factor consumers are still on the lookout for.
With more families and individuals cooking at home more frequently,
offering simple food solutions that cut down time in the kitchen have
high appeal.
Alarcon suggested that grocers leverage their instore products such
as deli meats and complementary products that promote convenience
and freshness.
"These items can be placed at kiosks throughout the store where
consumers can mix and match components in one quick stop," she
said. "Having everything for the meal in one place can help alleviate

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Kerry's Alarcon suggests that retailers try marketing new and unique
flavors by adding pre-packaged, smaller quantity options in the graband-go cases.
"Another option is to offer limited stock of more unique or
adventurous flavors that customers may be more willing to try if it's
already pre-sliced and pre-packaged for them," she said. "Consumers
looking to test their heat levels or try flavors that aren't typically found
in the deli could be willing to try it if the deli has already packaged it
for them."
With many foodservice operations still running at limited capacity,
another big opportunity for grocers is to offer unique varieties
consumers can't make on their own.
Alarcon noted that exotic preparation methods such as smoking
and fire grilling appeal to consumers. In fact, Kerry offers cooking
method flavors, including clean-label smoke, that offer nostalgic


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Supermarket Perimeter - September 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2020

Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 2
Supermarket Perimeter - September 2020 - 3
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