Supermarket Perimeter - September 2020 - 39

The Columbus
Charcuterie
Tasting Board
includes
salamis, cheeses,
crackers, olives
and chocolate
covered
cranberries.

the stress of shopping during COVID and also make meal planning
easier for shoppers. Plus, shoppers can feel better about creating their
own meal with fresh ingredients instead of buying an overly processed
prepared meal."
Austin, Minn.- based Hormel's Deli Solutions Group offers Hormel
Carver's Club and Hormel Cuisine Crate, which each include a starch,
protein and sauce and offer retailers new flavor profiles and meal
options to put either in a tray or other application to serve their
customers.
"Products like our new Hormel Carvers Club and Hormel Cuisine
Crate items now give consumers different restaurant inspired recipes
and quality, premium ingredients (like natural, organic and plant-based)
enjoyed in their own kitchens," said Megan Ward, brand manager for
Hormel Deli Solutions Group. "For our retail partners, these products
help solve the pain points of labor, food and team member safety and
make preparing heat and eat options less labor intensive and are a great
click and collect option."
Ward pointed out that giving consumers increased options and ideas
alongside their regular deli meats can be a successful merchandising
technique. Like Alarcon, Ward suggested ideas such as bundling
other meal components with pre-packaged deli meats such as sides
or a dessert from the instore bakery and providing customers with
tips like an appetizer recipe card. There is more to instore deli meats
than sliced meats to make sandwiches with. Hormel's Sean McNeil,

DELI

senior brand manager of the company's Columbus Craft Meats label,
also recommended that retailers cross-merchandise deli meats with
charcuterie components.
"Cross-merchandising charcuterie components together, such as
Columbus Salame, specialty cheeses and spreads, as well as providing
pairing tips with a favorite beverage, can elevate a consumer's at-home
experience," McNeil said.
Columbus recently introduced several charcuterie focused products
including the Columbus Charcuterie Tasting Board, complete with
Columbus Italian Dry Salami and Calabrese Salami, cheeses, crackers,
olives and chocolate covered cranberries.

+ PREPARED FOODS + GOES ALONG + TAGS ALONG = $257,428,000,000*

Beyond Smart™

,-41

DELI FRESH FULL SERVICE
% of Internet Sales

$ 

Beyond Smart™

BAKERY

* source IDDBA 2019


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…/'/HI%Q+PE6TCFGOCTMURTQRGTV[QH/'/HI%Q+PE

supermarketperimeter.com

SEPTEMBER 2020 - 39


http://beyondsmartdeli.com http://www.supermarketperimeter.com

Supermarket Perimeter - September 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2020

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