Supermarket Perimeter - September 2020 - 40

Meat & Poultry

Pork
BY KEITH LORIA

Natural,
clean,
versatile

According to industry data compiled by Kerns & Associates, pork
processing plants have been running at around 95% capacity for the last
several weeks, so there's definitely pork available.
"Due to increased demand at retail and labor challenges at the plant,
we're seeing some shifts in specific product availability," Menke says.
"Some retailers may find boneless product less readily available as the
plants shift their labor forces around to continue to meet customer
demand."
Mel Coleman, Jr., vice president of Coleman Natural Foods, which is
headquartered in Golden, Colo., said that although people were pretty
much grabbing whatever protein they could find at the height of the
outbreak, he's noticed greater interest in processed items that come
from naturally raised pigs, have clean ingredients and can be used for
multiple meal occasions.
"For years, there has been a perception that processed meat is bad
for you and has a lot of additives and artificial ingredients, but shoppers
today have found that there are all-natural, humanely raised options of
the fully-cooked items they may have overlooked previously," he said.
"They help with quick meals, satisfying family tastes and keeping variety
on the table now that as many as 21 meals are being prepared at home."
For example, hot dog sales went through the roof well before the
traditional "grilling season" which typically starts after Memorial Day.
"Families are learning ways to 'go beyond the bun' and incorporate
hot dogs and sausages in creative ways for all meals of the day,"
Coleman said. "I think shoppers have been pleasantly surprised to find
great tasting, all-natural, better-for-you options in the meat section."
Sean Saenz, senior director of meat/seafood operations for Encino,
Calif.-based Gelson's Markets, noted processed meat sales have been
strong during the pandemic in all four main categories: smoked ham/
pork, sausage, bacon and frankfurters, averaging a 45% increase.
"So far, the fresh pork category hasn't seen the shortages like the
beef category and keeping a full variety offering has been obtainable,"
he said. "Most of the shortages/inconsistencies are coming from the
processed pork sales such as bacon and sausage. We're also seeing a
high increase in sales in pork, which has been consistent since the start
of the pandemic."

An evolving category
Today's customers are looking for meal solutions, and Saenz noted
that many consumers are looking to pork products to be part of their
lunches and dinners.
"Value-added meat products are showing a strong growth," he said.
"Kabobs, marinated, stuffed, seasoned, etc., are all doing well and have
been increasing in demand over the last couple of years." Coleman
said processed pork products are experiencing a comeback, especially
40 - SEPTEMBER 2020

supermarketperimeter.com

COLEMAN NATURAL FOODS, GELSON'S

THE COVID-19 PANDEMIC has caused anomalies in virtually all
products in the grocery store, and pork products have been garnering
even more attention than usual from consumers.
People are returning to the familiar amid the pandemic and pork has
returned to the center of the plate, as more at-home cooking is driving
experimentation and interest across more meal occasions, including
more people around the table.
According to IRI, comparing retail sales from March to mid-July
2020 with the same timeframe of 2019, fresh pork is up 20%, breakfast
sausage is up 33%, bacon is up 29%, with ground pork (27%) and ham
(20%) also showing significant volume gains.
"Five months into the pandemic, and our research is showing that
consumers are starting to indicate a bit of cooking fatigue," said Jason
Menke, director of marketing for the Des Moines, Iowa-based National
Pork Board. "We've had major disruptions to our summer plans due to
the pandemic, and I think we'll see consumers using meals to explore
the country and the world through convenient recipes that feature
authentic flavors. Pork delivers on that authenticity."


http://www.supermarketperimeter.com

Supermarket Perimeter - September 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2020

Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 2
Supermarket Perimeter - September 2020 - 3
Supermarket Perimeter - September 2020 - 4
Supermarket Perimeter - September 2020 - 5
Supermarket Perimeter - September 2020 - 6
Supermarket Perimeter - September 2020 - 7
Supermarket Perimeter - September 2020 - 8
Supermarket Perimeter - September 2020 - 9
Supermarket Perimeter - September 2020 - 10
Supermarket Perimeter - September 2020 - 11
Supermarket Perimeter - September 2020 - 12
Supermarket Perimeter - September 2020 - 13
Supermarket Perimeter - September 2020 - 14
Supermarket Perimeter - September 2020 - 15
Supermarket Perimeter - September 2020 - 16
Supermarket Perimeter - September 2020 - 17
Supermarket Perimeter - September 2020 - 18
Supermarket Perimeter - September 2020 - 19
Supermarket Perimeter - September 2020 - 20
Supermarket Perimeter - September 2020 - 21
Supermarket Perimeter - September 2020 - 22
Supermarket Perimeter - September 2020 - 23
Supermarket Perimeter - September 2020 - 24
Supermarket Perimeter - September 2020 - 25
Supermarket Perimeter - September 2020 - 26
Supermarket Perimeter - September 2020 - 27
Supermarket Perimeter - September 2020 - 28
Supermarket Perimeter - September 2020 - 29
Supermarket Perimeter - September 2020 - 30
Supermarket Perimeter - September 2020 - 31
Supermarket Perimeter - September 2020 - 32
Supermarket Perimeter - September 2020 - 33
Supermarket Perimeter - September 2020 - 34
Supermarket Perimeter - September 2020 - 35
Supermarket Perimeter - September 2020 - 36
Supermarket Perimeter - September 2020 - 37
Supermarket Perimeter - September 2020 - 38
Supermarket Perimeter - September 2020 - 39
Supermarket Perimeter - September 2020 - 40
Supermarket Perimeter - September 2020 - 41
Supermarket Perimeter - September 2020 - 42
Supermarket Perimeter - September 2020 - 43
Supermarket Perimeter - September 2020 - 44
Supermarket Perimeter - September 2020 - 45
Supermarket Perimeter - September 2020 - 46
Supermarket Perimeter - September 2020 - 47
Supermarket Perimeter - September 2020 - 48
Supermarket Perimeter - September 2020 - 49
Supermarket Perimeter - September 2020 - 50
Supermarket Perimeter - September 2020 - 51
Supermarket Perimeter - September 2020 - 52
Supermarket Perimeter - September 2020 - 53
Supermarket Perimeter - September 2020 - 54
Supermarket Perimeter - September 2020 - 55
Supermarket Perimeter - September 2020 - 56
Supermarket Perimeter - September 2020 - 57
Supermarket Perimeter - September 2020 - 58
Supermarket Perimeter - September 2020 - 59
Supermarket Perimeter - September 2020 - 60
Supermarket Perimeter - September 2020 - 61
Supermarket Perimeter - September 2020 - 62
Supermarket Perimeter - September 2020 - 63
Supermarket Perimeter - September 2020 - 64
Supermarket Perimeter - September 2020 - 65
Supermarket Perimeter - September 2020 - 66
Supermarket Perimeter - September 2020 - 67
Supermarket Perimeter - September 2020 - 68
Supermarket Perimeter - September 2020 - 69
Supermarket Perimeter - September 2020 - 70
Supermarket Perimeter - September 2020 - 71
Supermarket Perimeter - September 2020 - 72
Supermarket Perimeter - September 2020 - 73
Supermarket Perimeter - September 2020 - 74
Supermarket Perimeter - September 2020 - 75
Supermarket Perimeter - September 2020 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com