Supermarket Perimeter - September 2020 - 46

Produce

Annual show,
industry's
largest, goes
virtual

At the 2019 Fresh Summit,
PMA president/CEO
Cathy Burns mingled with
Sesame Street characters.

BY ANDY NELSON

FOR THE FIRST TIME EVER, the Newark, Del.-based Produce Marketing
Association will hold its annual Fresh Summit convention virtually.
Slated for Oct. 13-15, the online version, while not ideal, will
nonetheless provide new ways for industry members to showcase
products, network and get educated on the latest trends, according to
PMA officials.
Cathy Burns, PMA's president and CEO said that based on the
feedback the association received from its members, three themes
emerged during the planning of the virtual event.
"Connections, content and community," Burns said. "While it's
certainly different than connecting in person, we're happy to share new
ways we can connect."
46 - SEPTEMBER 2020

And in this pandemic year, Burns also emphasized that the 2020
show will spotlight the produce industry's role in improving the lives of
people in the US and beyond.
"Fresh Summit is not only an opportunity to grow your business,
it's a chance to collectively shine a light on how our products grow a
healthier world," she said.
The industry has been coming together for Fresh Summit for more
than 70 years, Burns said, and while it will be disappointing to not see
each other in person this year, she said she's inspired by the vision from
PMA's volunteers and team.
"We have all faced new and unpredictable challenges this year,
but we have also seen a great surge of recognition of the absolute

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PMA's Fresh Summit


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Supermarket Perimeter - September 2020

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