Supermarket Perimeter - September 2020 - 47

importance of our industry. Our products are key to a healthful life and
to growing a healthier world. We look forward to the opportunities this
year to amplify the message that fresh produce and floral is relevant and
essential to new global audiences."

New ways to connect
Giving suppliers and buyers multiple opportunities to connect is the
heart of why people come to Fresh Summit, said Jamie Hillegas, PMA's
director of events.
Obviously, PMA and its members would rather hold their show in
person. But there are silver linings to the 2020 cloud, Hillegas said.
"Buyers will be able to bring large teams of people because it's virtual,
which they wouldn't be able to do if it was in person," she said.
Everything in the virtual show is being built with a focus on
connections, Hillegas added. The centerpiece is what she calls a "very
smart but simple platform that's easy to find and do things in."
The platform is AI based, which means it will get "smarter" the more
time attendees spend on it. On their screens, attendees will receive a
steady stream of recommendations, tailored just for them, for products
they should look at on the virtual show floor, educational sessions they
should attend and for other content and experiences.
George Szczepanski, PMA's director of membership, said that peer-topeer learning also is essential to Fresh Summit, and despite being digital,
this year's show will be no different.
And Szczepanski agrees with Hillegas that PMA views its virtual
version as an opportunity, not a liability.
"Being virtual is not a limitation if it builds our opportunities to do
things we've never done before, something that's not possible in a
convention center. For instance, you can virtually walk the show floor
without any interruptions."
Another advantage of "breaking outside the four walls" of an
in-person convention, Szczepanski added, is that attendees to Fresh
Summit '20 can start making connections before the show, and
continue making them after the show is over. PMA is encouraging
attendees to begin building their schedules on the platform a week
before the show starts.
The "buyer preview" feature of this year's show, Hillegas added, gives
buyers the opportunity to "walk" the showfloor beforehand without
feeling constant pressure to stop and interact, in the form of real-time
messages popping up on their screen from would-be suppliers.
Exhibitors at certain levels also will have access to "speed meet-ups,"
exclusive one-on-one five minute meetings with potential buyers.

supermarketperimeter.com

EXTRA EXPOSURE
Exhibitors and other attendees of
Fresh Summit 2020 can enhance their
show experience with several valueadded opportunities:
Fresh Ideas Showcase ($1,000)
Show off your new and exciting
products in our Fresh Ideas Showcase!
Give your brand extra visibility on the
virtual platform to drive traffic to your
marketplace product page. Showcases
will be grouped by category so buyers
can easily find what they need.
Featured Product Demo ($1,000)
Drive traffic to your product demo by
having it featured on our marketplace
schedule, a one-stop shop for
attendees to see what suppliers are
showcasing. Included with Platinum
and Presenting packages.
Pitch Sessions ($3,000)
Share your story with buyers and
generate valuable leads. Pitch your
solution through a short video shown
during sessions offered to buyers
during Buyer Preview week. Share
more detailed information in an info
sheet that will be sent directly to
buyers: It's your opportunity to get
information in the hands of potential
customers that you wouldn't want your
competitors to see. Available only with
Silver, Gold, Platinum and Presenting
packages.
Speed Meetings
Go on speed dates with buyers
matched just for you.

SEPTEMBER 2020 - 47


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Supermarket Perimeter - September 2020

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