Supermarket Perimeter - September 2020 - 48

Produce: PMA's Fresh Summit

An "unlimited audience"
This year's co-chairs are Shawn Peery, vice president of produce
and floral at Boise, Idaho-based Albertsons Companies, and Angela
Fraser, director of trade affairs at the Irvine-based California Avocado
Commission.
"Going virtual means we have an unlimited audience that we can
connect with, market to and communicate with," Peery said. "That
means potential new partners in new parts of the world, but it also
means we can reach out to people who don't often get the opportunity
to see this side of the work we do."
Many of the Fresh Summit planning committee's discussions focused
on the three "C" themes elaborated by Burns, Peery said.
Content: Over the past several months, PMA has provided regular,
weekly connections through its Virtual Town Halls, LinkedIn Live
recordings, Podcast episodes, Interviews with Experts, consumer
reports and more.
The goal has been to provide up-to-the moment resources to help
make the decisions to help the industry recognize and respond to
changing conditions.
While the content is always an important part of the Fresh Summit
schedule, this year, the insights from PMA, CGT, industry peers and
experts will address critical and relevant topics to help the industry
reflect back on the year and see where it might be headed in the
coming months, as the produce industry in the United States and

around the world continues to adapt to the coronavirus - and hopefully
begins to recover from it.
Community: "Every year, Fresh Summit has been the produce and
floral industry's family reunion," Fraser said. "Though this year will be
different, the Produce Marketing Association will serve as the leader in
guiding and directing our industry through this ever-changing world."
Some people can measure their careers in the number of Fresh
Summits they've attended, he added. It's a tradition that is core to the
spirit of the industry.
"While it will be the first time in over 70 years that the industry will
not meet in person, it will still be Fresh Summit. It will still be a time to
learn, to connect and reconnect, and to celebrate."
Connections: Most years, people would prepare for Fresh Summit
by studying the Expo and Conference Hall map, and making a plan
to cover as much ground as possible. This year, that may look a bit
different, but guests' goals are the same and the team has selected a
virtual platform to prioritize connections.
Guests can expect a personalized experience, tailored to their
individual goals. The platform will prioritize connections between
buyers and sellers and feature a number of ways to engage with and
discover the latest products, services and solutions. For example,
the presentation showcased ways for suppliers to connect by smart
and simple "matching." Using artificial intelligence, the platform will
continuously provide recommendations of relevant people, products,

Put Your Private Label in the Tropics!
F R U I T J U I C E C O N C E N T R AT E S & P U R E E S

Açaí
Superfruit of the amazon, is packed with
essential fatty acids and phytonutrients.
Perfect for acai and smoothie bowls.

Alphonso Mango

Coconut Cream

100% authentic Alphonso. King of
Mangoes for color, flavor, and sweetness.
Extraordinary ingredient for frozen novelties,
sauces, yogurts, and pastry fillings.

Rich, silky, and smooth coconut cream, is
a plant-based powerhouse. Utilize coconut
cream for dairy alternative applications and
dynamic flavor profiles and dairy alternatives.

Guava
Fragrant, vibrant in color, high in Vitamin
C, and versatile. The perfect plant-based
ingredient for smoothies, pastry fillings,
cookies, sorbets, and sauces.

Banana

Acerola
The flavorful, plant-based, clean label
Vitamin C solution. Use it in beverage and
culinary applications to boost Vitamin C
content and flavor.

Passion Fruit
An exotic flavor profile makes Passion Fruit
the new lime! An ideal ingredient for salsas,
vinaigrettes, beverages, sorbets, and more.

The flavorful, fat-free, plant-based ingredient. Use banana as an egg replacer, flavor booster, or a mouthfeel enhancer.

For more information and to request a sample, visit ititropicals.com

Mangosteen

48 - SEPTEMBER 2020

Papaya

Virgin Coconut Oil

Pineapple

Coconut Water

supermarketperimeter.com

Mango

Dragon Fruit


http://www.ititropicals.com http://www.supermarketperimeter.com

Supermarket Perimeter - September 2020

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