Supermarket Perimeter - September 2020 - 49

We have all faced new and unpredictable challenges this
year, but we have also seen a great surge of recognition of
the absolute importance of our industry. Our products are
key to a healthful life and to growing a healthier world."
Cathy Burns
services and content to engage with based on information provided
at registration and how one explores the system. The experience will
resemble a personalized shopping or entertaining platform like Amazon
or Netflix.
The interactive platform will allow individuals to build their own
schedule, setting aside time for content or meetings and will also allow
for a variety of meeting types including one on one, small group, or
large groups during General Sessions, mixers or receptions.
The event will be global, with guests tuning in from all over the
world, and providing a place for all guests to build the experience that
will help them get the most out of their three days in October. The
platform is also built to streamline business processes for companies,

with features like a robust lead tracking system that allows for company
representatives to add notes and tags to contact lists in order to
export for easy and immediate follow-up. PMA has also committed to
providing detailed guiding resources to help buyers and suppliers gain
the most value from the platform and the event.
"2020 has been a year like no other," Burns said. "The pandemic has
changed our world and wrapped up in these changes are incredible
opportunities for the produce and floral communities to leverage the
momentum as more consumers seek our products. While we have
had our challenges, I am excited that this will be a Fresh Summit where
we come together to connect, welcome new audiences, discover new
partnerships and ideas and build a healthier world."

Remodel and Retain
It takes 15 NEW customers to
replace 1 LOYAL customer.*

*Progressive Grocer & Retail Leader 7/30 Webinar "Customer
First Price & Promotions and COVID-19: Life After the Curve"


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…/'/HI%Q+PE6TCFGOCTMURTQRGTV[QH/'/HI%Q+PE
supermarketperimeter.com

SEPTEMBER 2020 - 49


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Supermarket Perimeter - September 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2020

Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 2
Supermarket Perimeter - September 2020 - 3
Supermarket Perimeter - September 2020 - 4
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