Supermarket Perimeter - September 2020 - 54

Produce: Power of Produce 2020

If I could have told
my produce clerks
about great signage,
color breaks, etc., it
really would have
reinvigorated my staff to
know that their efforts
are going to add to
incremental purchases."
Rick Stein, FMI

displays? "In produce," Roerink said, "the eyes decide." And sampling, as
she points out, is "one thing the Internet can't do." Constantly rotating
in new items and pairing samples with recipes are two ways to help
ensure success.
Stein, a retail grocery veteran, said that retailers of today can benefit
from these and other data and tips that he and his fellow merchandisers
didn't have as easy access to in the past.
"If I could have told my produce clerks about great signage, color
breaks, etc., it really would have reinvigorated my staff to know that
their efforts are going to add to incremental purchases," he said.
"Looking at these numbers, it makes me feel like instore conditions are a
big factor, and it enables you to talk to stores to create great conditions."

More channels, more opportunities
The number of channels selling fresh produce continues to multiply,
Roerink said.
"Online ordering, vending machines - everybody is jumping into that
produce dollar," she said. "Produce continues to be a huge stronghold,
but every year we see a little more pressure on where people buy
groceries."
Supercenters and limited-assortment stores currently come in at No.
2 and No. 3 behind traditional grocery stores when it comes to where
consumers choose to buy their fresh fruits and vegetables, according
to the survey. Roerink also pointed out an interesting dichotomy in the

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Supermarket Perimeter - September 2020

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