Supermarket Perimeter - September 2020 - 56

Seafood

Increasing

consumption
Top tips for retailers and consumers

THE SCIENTIFIC REPORT OF THE 2020 DIETARY GUIDELINES
ACTION COMMITTEE recommends that individuals should consume
seafood twice per week. But did you know that only one in five adults
and 6% of children meet this recommendation?
The committee also notes that intake of omega-3 polyunsaturated
fatty acids, from food sources such as seafood, lowers blood
triglycerides, and in adults, is associated with lower risk of
cardiovascular disease. According to the American Academy of
Pediatrics, many types of fish and seafood offer a variety of important
nutrients including calcium, vitamin D, omega-3 fatty acids and highquality protein.
September is Family Meals Month, and we want consumers to feel
empowered to feed their families seafood. Because seafood provides
health benefits for the whole family, we want to help you educate
retailers about the nutrition of seafood, as well as increase consumers'
confidence in purchasing seafood and cooking it at home for their
loved ones.
As family members cook more at home, eat more with family members and increase their desire to provide healthy meals to loved ones,
seafood is a great protein for retailers to promote. For retailers, getting
seafood-resistant families to purchase seafood might take a little effort,
but here are some creative options retailers can share with shoppers:
x Start with a milder flavored fish, such as Norwegian cod or haddock.
The less intense flavor will help families ease into their seafood habit.
x Allow kids (and others!) to create their own meal. Use a simple,
yet innovative, Foil-Baked Norwegian Salmon as inspiration and
encourage consumers to try this at home. Providing shoppers this
recipe and family activity encourages seafood purchases for those
tasked with feeding a family. These aluminum foil treasure boxes
56 - SEPTEMBER 2020

are a popular way to introduce kids to seafood in Norway. Through
their kindergarten programs in Norway, they allow kids to choose the
fish, the vegetables and their sauces of preference. The fish and the
vegetables are presented as small cubes to be both bite-sized and
better for the foil treasure boxes. After selecting their ingredients, kids
wrap it all together in the aluminum foil and put it on the barbecue
with careful assistance. Suddenly, kids have a meal that they have
chosen and cooked themselves - and they love it!
x Encourage consumers to offer fish as one of several different dinner
options to include in a build-your-own burrito bowl. This would allow
each family member to make their meal with their choice of protein,
beans or some combination. This encourages family members to try
something new while also including their usual favorites.
x Educate consumers on the spices and flavors that complement
seafood. By arranging a display that includes the kid-friendly spices,
seasonings, sauces or marinades near the fish, this makes their
mealtime simple. If their family, and especially the kids, enjoys a meal
such as chicken parmesan, encourage them to create cod parmesan.
Fish is best known for being a source of healthy fats and high-quality
protein, but Norwegian seafood contains several beneficial nutrients,
including vitamins A and D, B vitamins, selenium, iron and iodine, which
makes it the perfect center of plate or ingredient in a family-favorite
during Family Meals Month.
Seafood from Norway is here to help educate consumers about the
benefits and safety of Norwegian seafood, help ease their worries about
cooking seafood and ultimately help the public get the recommended
two weekly servings of seafood. It is a safe, sustainable and nutritious
solution for families, and can help bridge the gap in consumers' diets
nutritionally.

supermarketperimeter.com

ANAUMENKO - STOCK.ADOBE.COM

BY SEAFOOD FROM NORWAY


http://STOCK.ADOBE.COM http://www.supermarketperimeter.com

Supermarket Perimeter - September 2020

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