Supermarket Perimeter - September 2020 - 6

WIRE
New poll identifies
grocery as second
most trusted
industry during
COVID-19
A recent poll from
Sunnyvale, Calif.-based
Axios and Harris shows
that the grocery industry
is the second most
trusted industry, just
below the medical field
amidst coronavirus.
According to the poll,
35% of Americans have
more trust in the grocery
industry than they did
before the pandemic.
Grocers including
Publix, Wegmans and
Kroger were among
the highest-ranking
companies in the poll.

Of those surveyed, 75%
of consumers agree that
companies were more
reliable than the federal
government in keeping
America running amid
shutdowns. 81% agree
that large companies
with resources,
expensive infrastructure
and advanced logistics
are even more vital to
America's future than
they were before the
pandemic.

Diets, health
top of mind for
omnichannel
shoppers
A study recently
released by Chicagobased Label Insight and

64% of grocery shoppers
who have adopted online
shopping are highly
focused on buying
products for diets or other
health-related programs.

6 - SEPTEMBER 2020

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CPG brands to leverage
the right technology to
provide detailed product
information that's most
relevant to omnichannel
grocery shoppers
based on their diet and
health goals."
The findings from
the study also showed
that more than one-half
(53%) of omnichannel
shoppers say it is either
challenging or extremely
challenging to make
sure a product meets
the goals of their diet or
wellness program. In fact,
only 18% of shoppers
say they never run into a
challenge.
Other key findings
from the report include:
x Omnichannel grocery
shoppers are healthdriven: 67% of online
shoppers place a high
level of importance on
the health benefits of
products.
x Providing in-depth
nutritional information
is a must-have: Online
shoppers prioritize
dietary claims such
as fat-free, sugar-free,
high fiber, etc. (58%)
and dietary or healthrelated programs such
as Keto, Paleo, and
others (45%).
x Consumers crave
healthy, diet-specific
options: 73% of online
shoppers say general
nutrition facts such as
calories, sugar, fat, and
protein are important
considerations.
The most selected
choices were low or
no sugar (25%), high
protein (21%), and low
carb (20%).

COVID-19 impacting
where and how
consumers eat
Data released by
Bellevue, Wash.-based
The Hartman Group
comparing consumer
eating occasions in
Spring 2020 to Spring
2019 identified that while
what and how often consumers are eating hasn't
changed much since
the onset of COVID-19.
where consumers are
eating, who they're eating with and how they're
getting their meals
has been significantly
impacted by the virus.
"The impact on
communities was and
still is one of fear,"
said Renee Wheeler, a
senior consultant with
The Hartman Group,
during a webinar on
Aug. 11. "From fear of
personal health and that
of others to the falling
stock market and high
unemployment rates."
The data for this year's
Spring 2020 survey was
collected April 9-30 and
surveyed approximately
2,500 adults ages 18-73
that were nationally
representative of the
US general population
balanced against all
major demographics.
At the time the survey
was conducted, positive
cases of COVID-19 were
approaching 800,000
and the death toll was
close to 40,000. 316
million people were
being urged to stay
home in at least 42 states
and US unemployment
rates were at 14.7%, the
highest the country had

PIXELBLISS - STOCK.ADOBE.COM

the

Arlington, Va.-based
FMI - The Food Industry
Association found that
64% of grocery shoppers
who have adopted online
shopping are highly
focused on buying
products for diets or
other health-related
programs.
The report,
Transparency Trends:
Omnichannel Grocery
Shopping from the
Consumer Perspective,
also found that 90% of
omnichannel grocery
shoppers always or
sometimes search
a product's label or
description online to
make sure foods meet
the goals of their diet.
"Given how the
grocery landscape has
evolved due to COVID-19,
customer expectations
have reached new
heights, especially when
it comes to their focus
on health and wellness,"
said Tim Whiting, vice
president of marketing
at Label Insight. "It's
crucial for grocers and


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Supermarket Perimeter - September 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2020

Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 2
Supermarket Perimeter - September 2020 - 3
Supermarket Perimeter - September 2020 - 4
Supermarket Perimeter - September 2020 - 5
Supermarket Perimeter - September 2020 - 6
Supermarket Perimeter - September 2020 - 7
Supermarket Perimeter - September 2020 - 8
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