Supermarket Perimeter - September 2020 - 63

INSIDER
R&D

Trending flavors

SPOTLIGHT

Donuts

GRAB-AND-GO

Grab-and-go demand
has surged for Novolex
during the pandemic.

by Andy Nelson

NOVOLEX

BEFORE COVID-19, grab-and-go
packaging was a great choice for
consumers eating on the run, or
those jumping in on the growing
meal kit trend, said Paul Frantz,
chief commercial officer for
Covington, Ky.-based Novolex.
"People want to eat fresh,
healthy food even when they're
in a hurry, and our products
offer customers high-quality and
portable options that are also
sustainable," Frantz said.
Now, during the pandemic,
the industry is seeing significant
current and projected growth for
grab-and-go packaging, as many
people are avoiding extra trips to
the grocery store and are relying
on curbside grocery pickup or
meal kit deliveries.
The grab-and-go market
has experienced an upward
trajectory over the past few years,
Frantz said.
"Grab-and-go packaging offers
people an alternative to highly
processed snacks and meals and

the option to eat high quality,
fresh food at their convenience,"
he said.
Even before COVID-19, he
added, online ordering, curbside
service and delivery were growing rapidly as customers demand
quick and hassle-free options.
The packaging industry and
the food industry are in a unique
moment, both in the United
States and around the world,
Frantz said. Out of necessity
Americans are eating at home
more than ever. But eating at
home is different than cooking
at home.
"For most of us, cooking
every meal at home is a bit
overwhelming," he said. "And
freshly prepared foods are a great
option, and our business increase
reflects this focus."
From C-Thru Window bags
that display freshly baked
cookies, to clear clamshells for
just made croissants, or its Blaze
packaging, which is perfect for

hot food prepared meals, Frantz
said Novolex is able to meet the
market's changing demands.

Packaging for on-the-go
consumers
The Falls Church, Va.-based
Foodservice Packaging Institute

et
supermarketperimeter.com

062_SP_Sept_CI_GrabNGo.indd 63

has definitely seen an increase
in the use of grab-and-go
packaging over the past several
years, said Natha Dempsey, the
group's president.
Customers look to grab-and-go
items as portable and convenient,
she said. And with more and more
SEPTEMBER 2020 - 63

9/9/2020 9:22:29 AM


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Supermarket Perimeter - September 2020

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