Supermarket Perimeter - September 2020 - 68

OPERATIONS

TRENDS

Look for Indian
Kulfi sweets to
make a splash.

AS PART OF OUR ONGOING
WORK, we have been tracking
the political and economic
unease here and abroad, well
before the onset of COVID-19 and
the recession.
What the spread of COVID-19
has caused is an amplification
and acceleration of the tide that
was already rolling in. It's no less
significant for its abruptness and
shock value, but pandemics can
have the effect of shaping and
altering the trajectory of already
identified trends.
It can be difficult to know
which trends are most likely to
rise above the noise over the next
12 months as the situation is still
very much in flux. It can be even
more confusing trying to decide
which will resonate most with
your brand and customers.
68 - SEPTEMBER 2020

Settings, meal types and
experiences set the tone
Before you consider the food,
customer, or your budget - what
experience are you offering?
Let's consider two settings that
are strong enough to conquer
2020 and survive into 2021, plus
one other quiet little wallflower
- ready to pounce. First up
are themed experiences, or
"Eatertainment". Theatrical dining
experiences distract from the
struggles of the day, and help
to reset and refresh consumers,
empowering them to continue
being the hero in their own lives.
Settings to consider for
2020-21 include retro &
nostalgic, disco, pop-ups,
themed bars, escape rooms,
and cause based experiences.
Eatertainment extends to

the food with presentations
that are unexpected, and
can include storytelling and
immersion dining. Let guests lose
themselves in the experience
to celebrate the moment. Offer
them off menu secrets items
and experimental dishes to
make them feel hip, cool, and "in
the know."
Now consider the opposite -
ghost kitchens. The possibilities
are endless - c-stores, hotels,
restaurants, and grocery can
benefit. With this trend, you
can fold in secret menus,
eatertainment, storytelling, and
immersive dining.
Ready for the shocking little
wallflower? Yes, it is those
fabulous c-stores. Expect a
c-store image upgrade with
menu expansions, more

supermarketperimeter.com

automated and unmanned stores,
and a possible private label
disruption.

Preps and seasonings
act as the party dress
Preparation also affects the foods
offered and what will accompany
them on the plate. Cooking
methods dictated by live fire and
dry heat methods are joined by
the comfort of frying and sheet
pan roasting. The turn toward
comfort also includes bowls and
scratch made everything. The
underlying theme however, is
"familiar on the palate."
Seasonings and sauces have
a large presence this year. The
tones this year are more extreme
on the palate as demonstrated
by tamarind, sumac, rosemary,
pandan and lemongrass. Papalo,

TINASDREAMWORLD, OKSANA BRATANOVA, SUPAMAS, KOOSEN, ALEKSEI ISACHENKO, ANTONIO G CUESTA, ERICH GRANT - STOCK.ADOBE.COM

by Suzy Badaracco, Culinary Tides


http://STOCK.ADOBE.COM http://www.supermarketperimeter.com

Supermarket Perimeter - September 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2020

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