Supermarket Perimeter - September 2020 - 8

The biggest difference
was that people were
more likely to include
cuts of meat and cheese
in their dinner meals
in April 2020 than they
were in 2019, and people
also have an increased
interest in new flavors.
"Despite the comfort
food craving fed through
social media, in practice
we're seeing that eaters
are seeking to enlighten
their food routine
categories with new
flavors," Wheeler said.
"While having a familiar
taste experience remains
an important food and
beverage attribute, it has
actually declined."
In fact, for all eating
occasions except for
lunch, consumers
were less likely to seek
familiar flavors in Spring
2020 than they were in
2019, with the biggest

Because of
COVID-19, consumers
are far more often
looking for new recipes
to try, learning new
cooking techniques
and doing more batch
cooking."
Renee Wheeler, The Hartman Group
8 - SEPTEMBER 2020

006_SP_Sept_News.indd 8

"A reduced reliance on
restaurants has not led to
an increased reliance on
ready to eat (RTE) options
but instead has led to an
increased engagement in
cooking," Wheeler said.
"Because of COVID-19,
consumers are far more
often looking for new
recipes to try, learning
new cooking techniques
and doing more batch
cooking."

with 36% of consumers
purchasing items three
to seven days in advance
and 34% purchasing
items eight days or more
in advance, compared to
24% in 2019.
Although stock-up
trips have increased,
same day sourcing is
still occurring with
nearly 32% of all eating
occasions, although they
have declined compared

Post-pandemic, 88% of eating occasions take place
in the home, a 12% gain from pre-COVID times.

Wheeler predicted
that COVID-19 will have
a strong impact on
the approach younger
generations like Gen Z
take toward cooking and
food prep.
With more eating and
cooking taking place
in the home, stock-up
grocery shopping
trips contribute more
to everyday eating
and purchasing time
frames have increased
significantly. Forty-one
percent of eating
occasions involve
items purchased when
stocking the pantry,

to 2019. Twenty-four
percent of consumers
report making a
shopping trip just to
get items for a specific
occasion in Spring 2020
compared to 26% in 2019.
"Shopping behaviors
that focus on efficiency
are more common,"
Wheeler said. "As the
pandemic continues
to pose a threat
to individuals and
communities across the
country, we anticipate
consumer eating
patterns to continue
to be impacted for the
foreseeable future."

ALEXEY TULENKOV - STOCK.ADOBE.COM

seen since the Great
Depression.
The survey results
suggested that
COVID-19 had little to
no impact on eating
occasions, with the
percentage of consumers
participating in the
eight most common
eating occasions (early
morning snack, breakfast,
morning snack, lunch,
afternoon snack, dinner,
after dinner snack and
late night meal/snack)
staying within one or
two percentage points
of results from the 2019
Spring survey.
Amid the pandemic,
people are also turning
to the same food
categories as they did
before the virus hit, with
bread, rolls and tortillas,
cheese and eggs the top
three food categories
among US consumers.

difference shown at
dinner time in which 39%
of consumers reported
that familiar taste at
dinner was important to
them in 2020, versus 45%
in 2019.
COVID-19 has had a
much deeper impact
on where people are
eating their meals.
Post-pandemic, 88% of
eating occasions take
place in the home, a 12%
gain from pre-COVID
times when meals were
consumed in the home
76% of the time.
"Americans are not
only much less likely to
be eating at restaurants,"
Wheeler said, "but are
also far less likely to be
eating anywhere outside
of the home."
The biggest location
changes in specific
eating occasions
occurred primarily in
the morning through
afternoon eating times,
with 21% more people
(81% total) eating lunch
at home and 26% more
(91% total) eating their
afternoon snack at home.
Consumers are also
enjoying more meals
with other people instead
of eating by themselves
and cooking more meals
at home. Meal occasions
made entirely from a
restaurant decreased
from 24% in Spring
2019 to 17% in Spring
2020. Meanwhile, eating
occasions requiring
moderate preparation
rose from 21% to 25%
of all eating occasions
and meals with heavy
preparation rose from
9% to 12%.
www.supermarketperimeter.com

9/9/2020 9:43:31 AM


http://STOCK.ADOBE.COM http://www.supermarketperimeter.com

Supermarket Perimeter - September 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2020

Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 2
Supermarket Perimeter - September 2020 - 3
Supermarket Perimeter - September 2020 - 4
Supermarket Perimeter - September 2020 - 5
Supermarket Perimeter - September 2020 - 6
Supermarket Perimeter - September 2020 - 7
Supermarket Perimeter - September 2020 - 8
Supermarket Perimeter - September 2020 - 9
Supermarket Perimeter - September 2020 - 10
Supermarket Perimeter - September 2020 - 11
Supermarket Perimeter - September 2020 - 12
Supermarket Perimeter - September 2020 - 13
Supermarket Perimeter - September 2020 - 14
Supermarket Perimeter - September 2020 - 15
Supermarket Perimeter - September 2020 - 16
Supermarket Perimeter - September 2020 - 17
Supermarket Perimeter - September 2020 - 18
Supermarket Perimeter - September 2020 - 19
Supermarket Perimeter - September 2020 - 20
Supermarket Perimeter - September 2020 - 21
Supermarket Perimeter - September 2020 - 22
Supermarket Perimeter - September 2020 - 23
Supermarket Perimeter - September 2020 - 24
Supermarket Perimeter - September 2020 - 25
Supermarket Perimeter - September 2020 - 26
Supermarket Perimeter - September 2020 - 27
Supermarket Perimeter - September 2020 - 28
Supermarket Perimeter - September 2020 - 29
Supermarket Perimeter - September 2020 - 30
Supermarket Perimeter - September 2020 - 31
Supermarket Perimeter - September 2020 - 32
Supermarket Perimeter - September 2020 - 33
Supermarket Perimeter - September 2020 - 34
Supermarket Perimeter - September 2020 - 35
Supermarket Perimeter - September 2020 - 36
Supermarket Perimeter - September 2020 - 37
Supermarket Perimeter - September 2020 - 38
Supermarket Perimeter - September 2020 - 39
Supermarket Perimeter - September 2020 - 40
Supermarket Perimeter - September 2020 - 41
Supermarket Perimeter - September 2020 - 42
Supermarket Perimeter - September 2020 - 43
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Supermarket Perimeter - September 2020 - 45
Supermarket Perimeter - September 2020 - 46
Supermarket Perimeter - September 2020 - 47
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Supermarket Perimeter - September 2020 - 62
Supermarket Perimeter - September 2020 - 63
Supermarket Perimeter - September 2020 - 64
Supermarket Perimeter - September 2020 - 65
Supermarket Perimeter - September 2020 - 66
Supermarket Perimeter - September 2020 - 67
Supermarket Perimeter - September 2020 - 68
Supermarket Perimeter - September 2020 - 69
Supermarket Perimeter - September 2020 - 70
Supermarket Perimeter - September 2020 - 71
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Supermarket Perimeter - September 2020 - 73
Supermarket Perimeter - September 2020 - 74
Supermarket Perimeter - September 2020 - 75
Supermarket Perimeter - September 2020 - 76
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