Supermarket Perimeter - October 2020 - 11

I think the opportunity for grocery retailers
to hang on to the audience who has shifted their
buying pattern from restaurant to at-home is
doubling down on meal prep solution capability and
having it built into the eCommerce experience."

HUSSMANN, KRISTINA BLOKHIN - STOCK.ADOBE.COM

Mark Fairhurst, Mercatus

thing is retailers are losing so much money by not having those (hot
and cold bars) fully operational. It depends on their (individual retailers')
tolerance, but in many cases with the amount of money grocers are
losing out on by having those bars closed, new fi xtures would pay for
themselves very quickly."
To go in place of the salad and hot bars, Jenks recommends either
placing multi-deck islands or self-contained mobile cases that would
allow retailers to showcase grab-and-go items in a visible area that
can draw in shoppers. Hussmann has dozens of solutions grocers can
choose from, depending on what would best fit their needs.
Jenks pointed out the company's multi-deck islands and mobilecase merchandisers because those are the products seeing the largest
growth in demand since the onset of COVID-19.
"Mobile cases are selling the most because those can be used as
spot merchandisers and can be moved around the store as well,"
she said. "They're self-contained and you don't have to worry about
refrigeration lines."

If grocers replace self-serve bars with the mobile cases, that also
provides an opportunity for retailers to store their salad and hot bars
and bring them back to the floor if desire for self-serve returns to postCOVID levels. The mobile cases can then be placed elsewhere in the
store to drive impulse purchases.

Evaluate food programs to offer convenience, add variety
According to a new report from Acosta, more than half of consumers
(55%) are eating at home more as a result of COVID-19. But not all of
them are enjoying the change - a quarter of shoppers say they are
sick of eating at home. This provides an excellent opportunity for the
grocery store deli to offer solutions for those not wanting to cook for
themselves.
The key to meeting those needs is doing a deep dive to pinpoint
exactly what a retailer's customer base is going to respond best to,
noted Greg West, senior vice president of marketing for Beloit, Wis.based Broaster Company.

www.supermarketperimeter.com

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OCTOBER 2020 - 11

9/25/2020 9:13:39 AM


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Supermarket Perimeter - October 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2020

Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 2
Supermarket Perimeter - October 2020 - 3
Supermarket Perimeter - October 2020 - 4
Supermarket Perimeter - October 2020 - 5
Supermarket Perimeter - October 2020 - 6
Supermarket Perimeter - October 2020 - 7
Supermarket Perimeter - October 2020 - 8
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Supermarket Perimeter - October 2020 - 11
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