Supermarket Perimeter - October 2020 - 13

Proper packaging makes
by San Mateo, Calif.-based eCommerce solutions company Mercatus.
Since March 2020, online grocery orders for prepared pizza have
increased by 77%, party platters by 51% and deli sandwiches by 73% -
that level of increase indicates that prepared meals are a fast-growing
category, as purchasing groceries online becomes a lasting habit for
shoppers.
"The online shift is continuing to increase," said Mark Fairhurst, vice
president of marketing for Mercatus. "I think the opportunity for grocery
retailers to hang on to the audience who has shifted their buying
pattern from restaurant to at-home is doubling down on meal prep
solution capability and having it built into the eCommerce experience."
Mercatus can help grocers build their eCommerce platforms from
the ground up or add foodservice and other capabilities to existing
platforms. Through Mercatus' technology solutions, retailers can build
meal prep tools, foodservice combo tools, and curbside or delivery
options into their online offerings. West also pointed out that retailers
can have success by partnering up with third-party delivery services
such as Doordash to increase online orders.
West said the company's eCommerce solutions can be built with
an algorithm that learns personalized online and instore behaviors
of individual shoppers and can target them with ads that model their
interests and help drive those impulse purchases online too.
To help retailers make online order pickup simple, Hussmann recently
released refrigerated and dry smart locker kiosks where retailers can
place customer orders and store at the proper temperature until the
shopper can come to the kiosk, punch in their order code and pick up
their foodservice and grocery items.
"It works for everything," Jenks said. "Somebody simply places their
online order and they go to locker and pick it up. So, it increases the
speed of pickup quite a bit."

all the difference
With made-to-order items going out, and graband-go items coming in, the proper packaging does
a lot to encourage consumers to purchase premade foodservice items.
"Shoppers continue to look for convenient
solutions to accommodate busy lifestyles," said
Marilyn Stapleton, director of marketing for
St. Louis-based Anchor Packaging. "Providing
polypropylene containers that are safe to 230°
under heat lamps and in hot displays optimize
hot foods to go. This same package allows the
consumer to purchase a chilled, ready-to-reheat in
the microwave meal from the cold case."
"For cold or ambient temperature foods that do
not require reheat, retailers should look to crystal
clear PETE containers," Stapleton continued.
"Sales of salads, cut fruit, desserts, baked goods,
and much more displayed in a clear package or with
a black base and clear lid, will flourish with this ' just
made' fresh appearance."
Hartsville, SC-based Novolex designed its Blaze
Hot Food Containers with at-home dining and
delivery in mind. Featuring vent holes and grooves
on the sides, the Blaze containers allow steam to
escape slowly, keeping the food hot
longer, without condensation
building up or making crispy
items soggy.

ALTO-SHAAM, MERCATUS, NOVOLEX

"Right now, grab-and-go
style dining is simply the
safer and more hygienic
option for grocery stores
that want to continue
offering easy meal solutions
like portable sandwiches or hot bar
foods like pretzels," said Jennifer Heller,
vice president of Waddington North America
(WNA), a Novolex brand. "Our grab-and-go style
dining products, like Dubl View ToGo! Deli Bags
and EcoCraft Fresh ToGo! Insulated Deli Bags
are seeing high growth, as grocery stores looks to
continue offering easy, hygienic meal solutions."
As demand grows, both companies are continually
innovating to best meet the needs of retail and
foodservice customers.

www.supermarketperimeter.com

SP_Oct20.indb 13

OCTOBER 2020 - 13

9/25/2020 9:13:42 AM



Supermarket Perimeter - October 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2020

Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 2
Supermarket Perimeter - October 2020 - 3
Supermarket Perimeter - October 2020 - 4
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