Supermarket Perimeter - October 2020 - 19

Response strategies

BAKER BOY, DAWN

There is arguably not one area
of life COVID hasn't impacted,
and bakery is no exception.
Bakers have shown agility in
the face of quickly changing
circumstances, giving customers
what they've asked for to feel
safe, and consumers are showing
their support by ordering online,
taking advantage of curbside
pickup, and adding gift cards to
their carts.
According to Jackson, Mich.based Dawn Foods, "artisanal
bakery sales for large celebrations like weddings or graduation
events have gone down by at
least 50% or more compared
to pre-COVID numbers." With
restrictions on the permitted
size of gatherings, this statistic is
no surprise. Bakers are adapting
by offering smaller celebration
cakes, as well as marketing celebration donuts and cupcakes to
fit any size party. Just because
the traditional reception has to
wait, the sweet treats that mark
the moments do not.
Takeaways:
* Suggest and market at-home
celebrations that offer single
serving baked goods
* Encourage consumers to mark
these important moments in
new and creative ways
* Share customer celebrations
on social media with custom
hashtags.
Dawn has also discovered
that "more than half of artisanal
bakers have noted increases in
sales of single-serve items or
pre-packaged items."

SP_Oct20.indb 19

9/25/2020 9:14:05 AM



Supermarket Perimeter - October 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2020

Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 2
Supermarket Perimeter - October 2020 - 3
Supermarket Perimeter - October 2020 - 4
Supermarket Perimeter - October 2020 - 5
Supermarket Perimeter - October 2020 - 6
Supermarket Perimeter - October 2020 - 7
Supermarket Perimeter - October 2020 - 8
Supermarket Perimeter - October 2020 - 9
Supermarket Perimeter - October 2020 - 10
Supermarket Perimeter - October 2020 - 11
Supermarket Perimeter - October 2020 - 12
Supermarket Perimeter - October 2020 - 13
Supermarket Perimeter - October 2020 - 14
Supermarket Perimeter - October 2020 - 15
Supermarket Perimeter - October 2020 - 16
Supermarket Perimeter - October 2020 - 17
Supermarket Perimeter - October 2020 - 18
Supermarket Perimeter - October 2020 - 19
Supermarket Perimeter - October 2020 - 20
Supermarket Perimeter - October 2020 - 21
Supermarket Perimeter - October 2020 - 22
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Supermarket Perimeter - October 2020 - 24
Supermarket Perimeter - October 2020 - 25
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Supermarket Perimeter - October 2020 - 66
Supermarket Perimeter - October 2020 - 67
Supermarket Perimeter - October 2020 - 68
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