Supermarket Perimeter - October 2020 - 24

Bakery: Top baking trends

Corbion expects
demand for simpler,
more natural ingredients
to remain strong.

Meeting varied perceptions of what's "natural" and "highly processed"
can be challenging and highly subjective, differing from person-toperson and generation-to-generation. But it's safe to say, there will
always be room for permissive indulgence, even if it doesn't fit into
other healthy purchasing patterns.

Finding the right message for the right audience is key. GlobalData
research from September 2019 showed 42% of consumers purchasing
baked goods in the time period of 2013-2018 were age 45 and older.
Ages newborn to 15 years accounted for 22.7%. Although consumption
of bakery items skews older, there's a growing opportunity among
younger generations who profess preferences for snacking and
freshness. The Hartman Group found nearly 60% of Gen Z and
Millennials say they can't get through the day without a snack.
Cargill's' 2020 FATitutes survey, which gauges consumer perspectives
on fats and oils in packaged goods, discovered 45% of Gen Z and 42%
of Millennials say they are more likely to purchase products with a
sustainability claim. This is in comparison with 35% of Gen X and 32% of
Baby Boomers. Older generations remain more concerned about sugar
content and portion size, according to a report from the American
Baker's Association.
"Great taste from quality ingredients baked fresh throughout the day
ignites the senses and leads to more impulse bakery purchases," said
Jayne Kearney, director of marketing, Bake'n Joy Foods, North Andover,
Mass. "Consumers still need and appreciate the quality and convenience
of their supermarket bakeries and local bake shops. These truly are
comfort foods."
Yet, comfort remains unique to the eye of the beholder with
Millennials and Gen Z searching for food adventure through globally

CORBION

Generational approach

IF NO ONE IS BUZZING
ABOUT YOUR DELI . . .
THEN YOUR DELI
HAS NOTHING
TO BUZZ ABOUT

©

(845) 331-2111 www.beyondsmartdeli.com

© 2020 M&E Mfg. Co., Inc.

SP_Oct20.indb 24

Trademarks property of M&E Mfg. Co., Inc.

Beyond Smart™

DELI

9/25/2020 9:14:19 AM


http://www.beyondsmartdeli.com

Supermarket Perimeter - October 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2020

Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 2
Supermarket Perimeter - October 2020 - 3
Supermarket Perimeter - October 2020 - 4
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Supermarket Perimeter - October 2020 - 6
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Supermarket Perimeter - October 2020 - 8
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