Supermarket Perimeter - October 2020 - 25

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inspired unique flavors, textures and ingredients. As younger
audiences come into their buying power, Rogers predicts a rise in
sustainable packaging, clean ingredients and thoughtful portions with
accompanying desires to reduce environmental impact.
"Labeling plays a very important role - from educating about
what's in the product to the sustainability of the packaging used,"
said Eric Richard, industry relations coordinator, IDDBA, Madison, Wis.
"Consumers are the drivers of this and manufacturers should take their
cues from what is attracting consumers."
Perdicho finds younger buyers less price conscious and more
inclined to purchase ready-to-eat products and items with an
associated story or mission. He noted making the connection between
the growing trend for social responsibility and connecting one's
products with a great story remains a differentiator.

Exceptional
absorption
better profits

Actionable steps
As consumers increasingly demand to know the origin story of the foods
and ingredients they're purchasing, this places an emphasis on reliable
ingredient sourcing and formulation. Having the necessary technical
and scientific expertise throughout the development process and asking
more of ingredient suppliers when building sustainable, traceable and
transparent supply chains is beneficial, according to Cargill.
"Compelling stories that captivate consumers are one way brands can
differentiate their products from others in a crowded marketplace," said
Jamie Mavec, marketing manager, Cargill Global Edible Oil Solutions. The
company's responsibly sourced offerings of RSPO-certified mass-balance
palm oil, chocolate and cocoa, sustainably produced stevia and traceable
pea protein assist with the development of prototypes that bring ideas
around transparency and sustainability to life, she continued.
Moving deeper into sustainability measures is a growing trend
throughout the industry. Corbion is looking to champion preservation
in all forms - food and food production, health and the planet -
setting Sustainable Development Goals based on the United Nations'
development agenda. Its food preservation solutions include reducing
food waste, partnering with suppliers on sustainable agriculture and
preserving natural resources along with a commitment to 100% biobased solutions.
Ardent Mills is also aligning sustainability practices with the Sustainable
Development Goals from the United Nations. In July, the company shared
its first public-facing CSR (Corporate Social Responsibility) program
and report and identified three key high-impact goals: zero hunger,
responsible consumption and production, and climate action.
Building sustainability into its core processes, Dawn Foods is
identifying all greenhouse gas emission sources, reducing CGC
consumption, using re-sealable, re-closable and recyclable packaging
and implementing certification practices of International Food Standard.
With increasing interest and scrutiny in the sustainability and sourcing
of ingredients, companies looking to attract and retain consumers in
the category can benefit from a long-term approach and a mindset of
flexibility that's ready to accommodate whatever might be next.
"Consumers are more aware of what they are putting in their bodies,"
Rogers concluded. "Not only are they more conscious but they are also
leaning into ingredients, products and brands that have a story behind
them with a high value placed on authenticity and transparency."

Standard Patent Flour:
Dakota Champion
for
the baking industry, Dakota
Champion flours are suitable for
a wide variety of breads, rolls
and specialty products.

Discover the North Dakota Difference
Call 1-800-538-7721 * www.ndmill.com
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9/25/2020 9:14:20 AM
1/6/2020 4:21:44 PM


http://www.ndmill.com

Supermarket Perimeter - October 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2020

Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 2
Supermarket Perimeter - October 2020 - 3
Supermarket Perimeter - October 2020 - 4
Supermarket Perimeter - October 2020 - 5
Supermarket Perimeter - October 2020 - 6
Supermarket Perimeter - October 2020 - 7
Supermarket Perimeter - October 2020 - 8
Supermarket Perimeter - October 2020 - 9
Supermarket Perimeter - October 2020 - 10
Supermarket Perimeter - October 2020 - 11
Supermarket Perimeter - October 2020 - 12
Supermarket Perimeter - October 2020 - 13
Supermarket Perimeter - October 2020 - 14
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Supermarket Perimeter - October 2020 - 17
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Supermarket Perimeter - October 2020 - 20
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