Supermarket Perimeter - October 2020 - 26

Deli

HOLIDAY CHEESE B
SPECIALTY CHEESES have long been a popular category, and over the
last several months cheese purchases have grown as more people are
spending time at home, a good predictor that cheese boards will keep
their popularity in 2020's likely-untraditional holiday season. In previous
years, nearly two-thirds of the year's specialty cheese sales have taken
place from Halloween to New Year's Eve.
"It is such an interesting period, but we're seeing that cheese sales
overall are growing," said Michelle Trowbridge, channel marketing
manager for the Madison, Wis.-based Dairy Farmers of Wisconsin. "It
really depends on what's coming up the next quarter, but if this was
something we were talking about today, the interest is there for holiday
trays, just perhaps smaller trays than larger."
Trowbridge projects that this holiday season grocers can still expect
high demand for assorted cheese boards, and similar to past holiday
seasons, consumers will likely be interested in a variety of flavors,
textures and colors for their holiday trays.

Wisconsin. "So, you want something punchy with a creamy cheese.
Acidity is really important when you're pairing cheese so that's why
things like grapes are so popular, they're like a little acid bomb that really
amplifies the flavors of the cheese and helps put the palette ahead for
the next bite."
The most popular cheese varieties on holiday cheese boards
according to data collected by Dairy Farmers of Wisconsin are
parmesan (12%), smoked gouda (10%) and Havarti (9%). Most cheese
board purchases are also accompanied by additional items to serve
with the cheese. Meats (39%) and fruits (22%) are the most common
accoutrements paired with cheese on a board.

Pairings designed to build contrast
The best cheese trays have two to five cheeses ranging in ages, flavors,
colors, and textures to choose from with complimentary pairings for
each variety of cheese.
"One of the key principles of pairing is to provide contrast on a
board," said Molly Brown, education manager for Dairy Farmers of
26 - OCTOBER 2020

SP_Oct20.indb 26

Try pairing
parmesan cheese
with dried mango.

DAIRY FARMERS OF WISCONSIN, GREY - STOCK.ADOBE.COM, INLINE PLASTICS

BY EMILY PARK

supermarketperimeter.com

9/25/2020 9:14:25 AM


http://www.supermarketperimeter.com

Supermarket Perimeter - October 2020

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Supermarket Perimeter - October 2020 - 1
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