Supermarket Perimeter - October 2020 - 29

HORMEL FOODS, NIKNIKP - STOCK.ADOBE.COM

Most parmesan cheeses include notes of fruit, so Brown
recommends pairing parmesan with dried mango, pineapple or an
orange marmalade. Gouda cheeses have caramelly, butterscotch notes
that pair well with Baby Ruth candy bars, peanut brittle and caramel
candies, Brown noted. And the mild and buttery Havarti cheese pairs
nicely with high acidic fruits like grapes and apples.
"The season offers a really fun opportunity to play with different looks
on the board," Brown said. "Personally, when making a holiday board,
I am more drawn to darker colors. Pairing that with brighter colors
creates a beautiful visual aesthetic. I like to use rosemary sprigs and a
handful of pomegranate jewels scattered over the top. You can really
add a lot of drama to a holiday party."

Educating customers through virtual channels
Cheese boards are a strong sensory experience and educating
customers at the retail level is important to help shoppers make the
most out of their holiday cheese boards. While offering samples and
holding educational events in person has become more challenging
amid the pandemic, there are still ways grocers can successfully
educate consumers.
Dairy Farmers of Wisconsin has worked with a handful of grocers to
launch virtual events in which shoppers purchase a specialty cheese or
flight of cheeses online or instore and then go home and register for an
online event in which they get to learn about the cheese.

The $50 Billion Silver
Lining in the Cloud

Trowbridge pointed out that it would be a great idea for a retailer to
host cheese board educational events online at the start of the holiday
season, to help shoppers know what to look for.
Dairy Farmers of Wisconsin is also testing a way for retailers to allow
customers to sample cheese instore.
"We're participating with individual sample cups," she said. "So,
something that actually has a lid on it, and you pick it up and take it
with you to try at home, and there's some clever information about the
cheese that's in there."
Leveraging social and digital assets to promote specialty cheeses and
pairings for cheese boards is a strong tactic as well, Trowbridge noted.
Whether it's advertising a specific type of cheese or sharing a recipe, it's
important to educate shoppers with tips and tricks about what they can
get instore. A sizeable portion of digital promotions drive online sales
in addition to instore purchases. This can help remind eCommerce
customers that they can get their holiday cheese tray needs fulfilled
online, too.

Doesn't Weigh Much
Compared to the
Gold in the Deli

$50 BILLION
INTERNET FOOD
(DELI + PREPARED FOODS
+ GOES ALONG + TAGS ALONG)
= $257,428,000*

33

* ( s our
ou ce IDDBA 2019 )

6

2:50:12 PM

Caramel candies
pair well with
gouda cheeses.

© 2020 M&E Mfg. Co., Inc. Trademarks property of M&E Mfg. Co., Inc.

SP_Oct20.indb 29

(845) 331-2111r beyondsmartdeli.com

9/25/2020 9:14:34 AM


http://www.beyondsmartdeli.com

Supermarket Perimeter - October 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2020

Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 2
Supermarket Perimeter - October 2020 - 3
Supermarket Perimeter - October 2020 - 4
Supermarket Perimeter - October 2020 - 5
Supermarket Perimeter - October 2020 - 6
Supermarket Perimeter - October 2020 - 7
Supermarket Perimeter - October 2020 - 8
Supermarket Perimeter - October 2020 - 9
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Supermarket Perimeter - October 2020 - 11
Supermarket Perimeter - October 2020 - 12
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