Supermarket Perimeter - October 2020 - 32

Meat & Poultry

Marketing
premium meats
DESPITE TOUGH ECONOMIC TIMES for many Americans, consumer
demand remains high for premium cuts of meat sold at grocery retail,
and the nation's top suppliers are rolling out new products to meet it.
This summer, Tyson Fresh Meats, a division of Springdale, Ark.-based
Tyson Foods, celebrated the 20th anniversary of its Chairman's Reserve
Meats, the company's line of premium fresh beef and pork products.
Around the same time, two products in the line, Premium Pork
Tenderloin and Prime Pork Tenderloin, received "heart healthy"
certifications from the American Heart Association.
More news from Tyson Fresh Meats and Chairman's Reserve is on the
horizon, said Ozlem Worpel, Tyson Fresh Meat's director of fresh meats.
"We have some exciting news in the works and can't wait to share
more when the time is right," Worpel said. "We're looking forward to
continuing to provide the same robust dual-tier, dual-protein premium
portfolio that customers and consumers trust for a consistent,
exceptional eating experience."
Tyson Fresh Meats has seen an evolution in consumer behavior since
the onset of COVID, Worpel said.
And much of it is surprising.
"While it's true that some have been seeking out more affordable
32 - OCTOBER 2020

SP_Oct20.indb 32

cuts of meat than they'd normally buy, consumers are also continuing
to experiment with new-to-them brands and cuts of meat," she said.
"Additionally, people who miss dining out and are looking to elevate
their in-home experience are turning to trusted brands like Chairman's
Reserve Meats to deliver on that promise."
Shoppers are regaining confidence, Worpel added, that fresh meat
will be in stock, and the industry seems to have entered a "new normal"
as once-unfamiliar grocery shopping precautions become routine.
"If this year has taught us anything, it's that the future is
unpredictable," she said. "But what we do know is that the current
situation won't last forever. We're looking forward to a bright future and
continuing our partnership with retailers across the country to offer
consumers the high-quality, flavorful protein they demand."

Premium-only
Arkansas City, Kan.-based Creekstone Farms only sells premium
products, and most of the company's retail customers carry the full
lineup from chucks to rounds, said Dan Stewart, marketing director.
Creekstone's product mix has been fairly steady in recent years,
but as more and more consumers explore BBQ and smoking meats,

TYSON FRESH MEAT, CREEKSTONE

BY ANDY NELSON

supermarketperimeter.com

9/25/2020 9:14:38 AM


http://www.supermarketperimeter.com

Supermarket Perimeter - October 2020

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