Supermarket Perimeter - October 2020 - 37

Meat & Poultry

DURING THE COVID PANDEMIC, bacon has been a go-to food for
"Consumers are more interested in where their food is coming from
many consumers, said Mel Coleman Jr., vice president of Golden, Coand will be looking for meat products raised and processed in the US on
lo.-based Coleman Natural Foods.
farms that care about the humane treatment of their animals," he said.
"Meat in general is top of mind for consumers as they are trying to
Coleman Natural Foods requires its farmers to raise their livestock
stock up to feed their family as many as 21 meals a week,"
100% crate free, which results in a healthier, stronger animal
he said.
who can exhibit natural behavior throughout their life.
That goes for Coleman Natural Foods' sugar-free
"We believe a healthier animal means better meat
bacon, too.
The global bacon
quality and a great tasting product for our customers,"
"Even now, the keto, whole 30 and paleo trends
market is projected to
Coleman said.
have remained popular, so as shoppers are stocking
grow at a CAGR of
For added consumer confidence, Coleman's
up, they are looking for products that meet those
production standards are third party-audited, and
diet and lifestyle requirements," Coleman said.
all of the farmers the company works with are
Neil Dudley, vice president of sales of Hamilton,
in the forecast period
American Humane Certified, meeting or exceeding
Texas-based Pederson's Natural Farms, agreed that
of 2017-2022
more than 200 science-based animal care standards.
Source: Research and Markets
producers of bacon sold at retail have been luckier
Coleman Natural Foods' most popular bacons
than most during the pandemic.
flavors are its Coleman Natural Hickory and
"Being a heavily retail focused brand - that has been
Applewood Smoked.
survivable if not beneficial to our company," he said.
Coming close on their heels is Coleman Natural Foods' sugarPederson's is even launching a new product this year, a small batch
free bacon, which meets the needs of trending paleo and Whole 30
dry rub bacon, though it is the company's first launch in a while.
diets, Coleman said.
"We're very excited about it," he said. "We see dry rub as an
Pederson's Original No Sugar bacon remains the "leader of the pack"
emerging trend."
for the company, Dudley said. And the company's main differentiator
The small batch dry rub bacon will join a product roster that also
from its competitors is still its commitment to "no antibiotics ever, no
includes everything from hickory-smoked to applewood-smoked and
needle injection, no added synthetic nitrite."
no-sugar to steakhouse-cut.
"We are involved in the game from pork production all the way to
COVID has changed Americans' eating habits in many ways, said
the end consumer," Dudley said. "We provide an avenue to capitalize
Russ Smoke, vice president of prepared products for Northglenn, Colo.on consumer trends in bacon. We've been a part of the better-for-you
based Niman Ranch. One trend in particular is the desire for comfort
niche our whole life."
foods to get us through these tough times.
Niman Ranch and its fellow bacon producers are there to meet
the need.
"American families have been cooking regularly at home and are
rediscovering a home-cooked breakfast and looking for comfort food.
There's nothing more comforting or delicious than bacon!"

4.17%

Craving inspiration

COLEMAN, PEDERSON'S NATURAL FARMS

With so many meals being cooked at home now, many consumers in
the COVID age are getting cooking fatigue, Coleman said. They need
new inspiration and ideas for preparing meals at home, and fortunately,
Coleman Natural Foods is there to help.
"We've been producing new recipes that incorporate some of our
most popular prepared items, such as bacon, to inspire families to go
beyond the traditional means of using our various products," he said.
For instance, the company has been pushing the "Bacon isn't just for
breakfast" message. Bacon, Coleman said, can liven up veggies, add a
garnish to pasta, and "basically be wrapped around anything to make it
better."
In the new world of 2020, with tighter budgets, shoppers want to
make sure that when they do spend money, they're buying quality food
they feel good about feeding their family, Coleman said.
If they do make the decision, increasingly harder for some, to spend
a premium, they want to make sure they're doing it for a very good
reason. Often, Coleman said, that reason is animal welfare, personal
health or another cause.

Real smoke makes the difference
Smoke cites Niman Ranch's use of real hardwood smoke instead of the
more commonly used liquid smoke as a major market differentiator.
And the company has partnered with the same artisanal smokehouse
to make its bacon since the mid '90s.
Niman Ranch sells seven different varieties of bacon in retail grocery
stores, including its uncured Canadian bacon. All of the company's
bacon varieties are Certified Humane, no antibiotics ever, gluten-free
and raised by independent US family farmers.
Niman Ranch's Applewood smoked bacon is its "classic," Smoke said.
It's won numerous awards and is the company's most popular variety.

supermarketperimeter.com

SP_Oct20.indb 37

OCTOBER 2020 - 37

9/25/2020 9:14:45 AM


http://www.supermarketperimeter.com

Supermarket Perimeter - October 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2020

Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 2
Supermarket Perimeter - October 2020 - 3
Supermarket Perimeter - October 2020 - 4
Supermarket Perimeter - October 2020 - 5
Supermarket Perimeter - October 2020 - 6
Supermarket Perimeter - October 2020 - 7
Supermarket Perimeter - October 2020 - 8
Supermarket Perimeter - October 2020 - 9
Supermarket Perimeter - October 2020 - 10
Supermarket Perimeter - October 2020 - 11
Supermarket Perimeter - October 2020 - 12
Supermarket Perimeter - October 2020 - 13
Supermarket Perimeter - October 2020 - 14
Supermarket Perimeter - October 2020 - 15
Supermarket Perimeter - October 2020 - 16
Supermarket Perimeter - October 2020 - 17
Supermarket Perimeter - October 2020 - 18
Supermarket Perimeter - October 2020 - 19
Supermarket Perimeter - October 2020 - 20
Supermarket Perimeter - October 2020 - 21
Supermarket Perimeter - October 2020 - 22
Supermarket Perimeter - October 2020 - 23
Supermarket Perimeter - October 2020 - 24
Supermarket Perimeter - October 2020 - 25
Supermarket Perimeter - October 2020 - 26
Supermarket Perimeter - October 2020 - 27
Supermarket Perimeter - October 2020 - 28
Supermarket Perimeter - October 2020 - 29
Supermarket Perimeter - October 2020 - 30
Supermarket Perimeter - October 2020 - 31
Supermarket Perimeter - October 2020 - 32
Supermarket Perimeter - October 2020 - 33
Supermarket Perimeter - October 2020 - 34
Supermarket Perimeter - October 2020 - 35
Supermarket Perimeter - October 2020 - 36
Supermarket Perimeter - October 2020 - 37
Supermarket Perimeter - October 2020 - 38
Supermarket Perimeter - October 2020 - 39
Supermarket Perimeter - October 2020 - 40
Supermarket Perimeter - October 2020 - 41
Supermarket Perimeter - October 2020 - 42
Supermarket Perimeter - October 2020 - 43
Supermarket Perimeter - October 2020 - 44
Supermarket Perimeter - October 2020 - 45
Supermarket Perimeter - October 2020 - 46
Supermarket Perimeter - October 2020 - 47
Supermarket Perimeter - October 2020 - 48
Supermarket Perimeter - October 2020 - 49
Supermarket Perimeter - October 2020 - 50
Supermarket Perimeter - October 2020 - 51
Supermarket Perimeter - October 2020 - 52
Supermarket Perimeter - October 2020 - 53
Supermarket Perimeter - October 2020 - 54
Supermarket Perimeter - October 2020 - 55
Supermarket Perimeter - October 2020 - 56
Supermarket Perimeter - October 2020 - 57
Supermarket Perimeter - October 2020 - 58
Supermarket Perimeter - October 2020 - 59
Supermarket Perimeter - October 2020 - 60
Supermarket Perimeter - October 2020 - 61
Supermarket Perimeter - October 2020 - 62
Supermarket Perimeter - October 2020 - 63
Supermarket Perimeter - October 2020 - 64
Supermarket Perimeter - October 2020 - 65
Supermarket Perimeter - October 2020 - 66
Supermarket Perimeter - October 2020 - 67
Supermarket Perimeter - October 2020 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com