Supermarket Perimeter - October 2020 - 38

Meat & Poultry: Bacon

The growing
number of meat
consumers at the global
level is also a major
factor driving
the market

Niman Ranch has added
bold new flavors to its
bacon mix in recent years.

Pork is the
most consumed
meat in the world,
around

38 - OCTOBER 2020

SP_Oct20.indb 38

40%

In May, Good Housekeeping
magazine gave the product its
of the total meat consumed
Best Bacon award.
globally, followed by
One big trend in the bacon
chicken and beef
industry is a desire for high quality. A
Source: Research and Markets
recent Mintel report found that 30% of
those polled would eat more bacon if they
were offered premium cuts, 21% if humanely
raised, and 20% if fewer ingredients. Transparency is also a top trend,
Smoke said. Consumers want to know where their food comes from
and how it's raised. They want to know that the product they buy
matches their values.
For Niman Ranch, meeting those consumer needs starts on the farm.
"Our independent family farmers raise the pigs right," Smoke said.
"Niman Ranch pigs are raised on pasture or in deeply bedded pens
where they can root, play and exhibit their natural behaviors. We believe
that pigs given a stress-free life produce the finest tasting bacon."
In addition, Niman Ranch farmers use heartier breeds of pigs that can
thrive in outdoor settings, which results in richer marbling and fat that
creates a superior bacon, he added.  

NIMAN RANCH

"It's a favorite for Sunday brunch on kitchen tables across the country.
It's a classic for a reason - it's the perfect balance of smoky and sweet."
Over the years Niman Ranch has added to its product roster with new
flavor profiles including maple, hickory smoked and double Applewood
smoked to fulfill demand from eaters who want new, bold flavors,
he added.
Niman Ranch introduced a sugar-free bacon line in 2017 to meet the
demand from health-conscious consumers looking for bacon that can
be a part of paleo, keto and whole30 diets, he said.
"These varieties have performed very well, as those health-conscious
consumers also prioritize sustainable and humane livestock production,
all Niman Ranch strengths," Smoke said.
Niman Ranch also offers uncured options for consumers looking for
natural curing agents (the company uses celery powder and sea salt).
Another variation on the bacon theme that has proven successful
for Niman Ranch is Canadian bacon. It's a leaner alternative made from
pork loin that's slow-smoked over real applewood.
And for those who love a super smoky flavor, Niman Ranch makes a
double-smoked bacon, which was developed for fast casual restaurant
chain Shake Shack to use on its Smoke Shack burger.

supermarketperimeter.com

9/25/2020 9:14:47 AM


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Supermarket Perimeter - October 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2020

Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 2
Supermarket Perimeter - October 2020 - 3
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