Supermarket Perimeter - October 2020 - 42

Produce: Packaged

solutions, Thompson said. Revol is a relatively new
company, so its packaged product mix hasn't
changed all that much, Thompson said, but it is
much broader.
The company's greenhouse-grown product is
an increasingly viable alternative to field-grown
product, and with the success of its program,
Revol has been challenged to grow more variety
to mirror all of the blend options consumers are
accustomed to.

Innovation, mid-pandemic
The net impact on produce overall was positive as consumers
recognized the need for nutritious foods during shelter-in-place orders
and as stores remained open and operational, said Bil Goldfield, director
of corporate communications for Charlotte, N.C.-based Dole Food Co.
"Dole experienced increased demand in both packaged and
commodity produce at the onset of the pandemic," he said. "However,
activity has since returned to normal levels."
Dole had already earmarked 2020 as a significant year for packaged
product innovation and new-product introductions.
When COVID hit, the company had to make sure it had the grower,
R&D/innovation, marketing, plant-level processing, trucking and
logistics management support in place to allow it to deliver on this
launch promise to its retail customers and consumers, Goldfield said.

Dole's year has been highlighted by launches
including its Fresh Takes Salad Bowls, which come in
six varieties: Classic Chicken Caesar, Santa Fe Style,
Turkey & Bacon Country Cobb, Café Style, Savory
Spinach Dijon and Cranberry & Candied Walnut.
This fall, Dole is launching a new line of salad
kits, Just Add Chicken Salad Kits, that provide
salad lovers with everything they need to turn fresh
chicken into a healthy and delicious meal for two.
Four initial flavor varieties combine Dole lettuces,
toppings, an original Dole dressing and chicken sauté
and finishing sauces to create a restaurant-caliber culinary
experience every time. The varieties are Pesto Caesar, Sweet Orange,
Roasted Red Pepper and Lemon Herb Pepper.
Also in 2020, Dole added to its Premium, Chopped! and Slawesome!
salad kits with several new products, including Sweet Kale, Blueberry
Bliss, Chopped! Avocado Ranch and Hawaiian Slawesome!
Dole's roster of packaged produce consists of 94 SKUs, including 65
packaged salad kits and blends, 20 RTE Bowls (single and multi-serve),
three Mini Meals, four Fresh-Cut Pineapple and two Fresh-Cut Carrot
products.
In the kit category, Dole's Chopped! and Premium lines are top sellers,
as are the company's six separate Caesar salad offerings including two
Classic Kits, one Premium Kit, two Chopped! Kits and the new DOLE
FreshTakes Salad Bowl.

"All-time high" demand
Ontario, Calif.-based FiveStar Gourmet Foods also has seen
a surge in demand for its packaged fresh products during the
coronavirus, said Tal Shoshan, the company's CEO.

fresh and healthy meals. FiveStar's top packaged sellers are
competitive within a category that is realizing what Shoshan calls
"recipe replication."

"The demand for our products is at an all-time high given
consumers' need for value-added, easy-to-eat products that are
fresh and healthy during this significant change in their world,"
Shoshan said.

FiveStar is a pioneer in the category, setting the pace with a
pipeline of innovation that keeps retail partners engaged and
delivering what consumers want and need. Shoshan said the latest
innovations in the line have proven successful within major retail
chains like Walmart, Costco and Publix.

This year has seen the launch of the company's new
line of freshly prepared, nutritionally balanced and
ready-to-eat meals - solely added, Shoshan
said, to meet demand for healthy meals among
students who are now distance learning.
Simply Fresh 2GO products come in
ready-to-eat packaging to make them easy
to distribute, consume, and satisfy the
needs of so many parents who are faced
with how to continue to offer their families

FiveStar has seen demand for its products grow substantially
year-over-year since all of its products are packaged in a format
that is convenient, portable, and protects the integrity
of the fresh ingredients, Shoshan said.
"In the fresh prepared space, especially with
value-added salads and snacks, presentation
really is everything," he said.
"Packaging is the star. It's critical that
retailers showcase their offerings so
that consumers are blown away by the
product."

SIMPLY FRESH, DOLE

For more than 20 years, FiveStar has been offering packaged
fresh products under its Simply Fresh salad brand.

42 - OCTOBER 2020

SP_Oct20.indb 42

9/25/2020 9:14:56 AM



Supermarket Perimeter - October 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2020

Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 2
Supermarket Perimeter - October 2020 - 3
Supermarket Perimeter - October 2020 - 4
Supermarket Perimeter - October 2020 - 5
Supermarket Perimeter - October 2020 - 6
Supermarket Perimeter - October 2020 - 7
Supermarket Perimeter - October 2020 - 8
Supermarket Perimeter - October 2020 - 9
Supermarket Perimeter - October 2020 - 10
Supermarket Perimeter - October 2020 - 11
Supermarket Perimeter - October 2020 - 12
Supermarket Perimeter - October 2020 - 13
Supermarket Perimeter - October 2020 - 14
Supermarket Perimeter - October 2020 - 15
Supermarket Perimeter - October 2020 - 16
Supermarket Perimeter - October 2020 - 17
Supermarket Perimeter - October 2020 - 18
Supermarket Perimeter - October 2020 - 19
Supermarket Perimeter - October 2020 - 20
Supermarket Perimeter - October 2020 - 21
Supermarket Perimeter - October 2020 - 22
Supermarket Perimeter - October 2020 - 23
Supermarket Perimeter - October 2020 - 24
Supermarket Perimeter - October 2020 - 25
Supermarket Perimeter - October 2020 - 26
Supermarket Perimeter - October 2020 - 27
Supermarket Perimeter - October 2020 - 28
Supermarket Perimeter - October 2020 - 29
Supermarket Perimeter - October 2020 - 30
Supermarket Perimeter - October 2020 - 31
Supermarket Perimeter - October 2020 - 32
Supermarket Perimeter - October 2020 - 33
Supermarket Perimeter - October 2020 - 34
Supermarket Perimeter - October 2020 - 35
Supermarket Perimeter - October 2020 - 36
Supermarket Perimeter - October 2020 - 37
Supermarket Perimeter - October 2020 - 38
Supermarket Perimeter - October 2020 - 39
Supermarket Perimeter - October 2020 - 40
Supermarket Perimeter - October 2020 - 41
Supermarket Perimeter - October 2020 - 42
Supermarket Perimeter - October 2020 - 43
Supermarket Perimeter - October 2020 - 44
Supermarket Perimeter - October 2020 - 45
Supermarket Perimeter - October 2020 - 46
Supermarket Perimeter - October 2020 - 47
Supermarket Perimeter - October 2020 - 48
Supermarket Perimeter - October 2020 - 49
Supermarket Perimeter - October 2020 - 50
Supermarket Perimeter - October 2020 - 51
Supermarket Perimeter - October 2020 - 52
Supermarket Perimeter - October 2020 - 53
Supermarket Perimeter - October 2020 - 54
Supermarket Perimeter - October 2020 - 55
Supermarket Perimeter - October 2020 - 56
Supermarket Perimeter - October 2020 - 57
Supermarket Perimeter - October 2020 - 58
Supermarket Perimeter - October 2020 - 59
Supermarket Perimeter - October 2020 - 60
Supermarket Perimeter - October 2020 - 61
Supermarket Perimeter - October 2020 - 62
Supermarket Perimeter - October 2020 - 63
Supermarket Perimeter - October 2020 - 64
Supermarket Perimeter - October 2020 - 65
Supermarket Perimeter - October 2020 - 66
Supermarket Perimeter - October 2020 - 67
Supermarket Perimeter - October 2020 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com