Supermarket Perimeter - October 2020 - 45

SPECIALTY PRODUCE SHIPPERS are gearing up for the fall and winter
seasons with a combination of new products and old favorites.
Some of the newest items for Los Angeles-based specialties shipper
World Variety Produce, which markets product under the Melissa's
label, are Dutch Yellow Poatoes & Corn, Hatch Kettle Corn and Sapurana
Mangoes, said Robert Schueller, the company's director of media
relations.
Dutch Yellow Potatoes & Corn, which ships in three 1.25-pound
packages, is perfect for home cooks looking to take a smaller-scale
approach to traditional seafood boils, Schuller said.
"Simply pair with onion, lemon, bay leaf, heads of garlic and your
favorite shellfish to create a classic seafood shindig," he said. "The
seasoning packet included makes it easy to bring all the ingredients
together for an effortless approach to boils."
Hatch Kettle Corn, which ships in three 5-ounce packages, is made with
Melissa's Hatch Pepper Powder, salt, oregano, cumin, garlic and sugar.
"We already know that authentic New Mexico Hatch Peppers make
everything better - burgers, pizzas, tacos, omelets, guacamole, salsa,"
Schueller said. "Combine two of our favorite things, Hatch and snacks,
and you get Hatch Kettle Corn."
With its Sapurano Mango, Melissa's believes it has found the "perfect"
mango, Schueller said. The variety, available year-round, combines
creamy, velvety flesh with a honey-sweet flavor that features hints of
lemon. Product ships in 3.5 pound boxes.

In addition to its new
items, Melissa's plans
to market several other
seasonal items this fall and
winter, including:
* Winter Squash (delicata,
carnival, gold nugget and
sweet dumpling)
* Kiwiberries (September and
October)
* Green Dragon Apples (October and November)
* Butterscotch Pears (November through February)
* Dutch Yellow Potatoes (starts in September)
* New Crop Onions: Pearls, Boilers, Sweets, Cipolline and Shallots
(Starts in September)
* Variety Citrus Season (October through March): Kumquats, Kishu
mandarins, Ugli/Uniq fruit, Buddha's Hand, Ojai Pixie Tangerines
and others
* Chestnuts (October through December)
* Muscato Grapes (through October)
In addition, Melissa's is promoting Dragon Fruit, Passion Fruit,
Cherimoya, Jackfruit, Kiwano Melon, Rambutan, Blood Oranges,
Buddha's Hand, Starfruit and Papaya as part of its "Freaky Fruit Season,"
which runs through October.

Top specialties: 8 to keep an eye on
Organic Ginger

Jackfruit

Turmeric

Dragon Fruit

Sweet Young
Coconut
Dutch yellow
Potatoes

Mini Cucumbers
Muscato Grapes

Source: World Variety Produce

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OCTOBER 2020 - 45

9/25/2020 9:15:12 AM


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Supermarket Perimeter - October 2020

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Supermarket Perimeter - October 2020 - 1
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