Supermarket Perimeter - October 2020 - 46

Produce : Specialties

Robert Schueller, Melissa's

Thanksgiving takes over in November, with promotable items
including Dutch Yellow Potatoes, Ruby Gold Potatoes, Fingerling
Potatoes, Shallots, Sweet Potatoes and Yams, Rhubarb, Mini Cucumbers
and more.
With winter comes a new slate of promotable seasonal products from
Melissa's, including:
* Hannukkah: Steamed Lentils, Steamed Beets, Horseradish, Celery
Root, Radicchio, variety potatoes, variety onions, and more
* Christmas: Brussel Sprouts, watermelon radish, white asparagus,
romanesco, tamale kit and more
* New Year's: Blackeyed Peas, crepes, pine nuts, hollandaise sauce,
clean snax and more
* Chinese New Year: Ginger, turmeric, baby bok Choy, egg roll, won
ton, sno peas and more
* Valentine's Day: Passion fruit, Dragon Fruit, Crepes, jackfruit,
edamame, clean snax and more.
Among the fall and winter Melissa's is best known for, Schueller
said, are Dutch Yellow Potatoes, Ruby Gold Potatoes, Shallots, Ginger,
Turmeric, Dragon Fruit, Steamed Lentils, Steamed Beets and and
Clean Snax.

A colorful take on sweet potatoes
Alex Berkley, sales director for Los Alamitos, Calif.-based Frieda's
Specialty Produce, is looking forward to promoting Frieda's Stokes
Purple Sweet Potatoes this holiday season.
"They've become a darling in the produce department for
consumers," she said. "This year, as our season was starting in
September, we saw a major increase in engagement from regional
and national retailers in carrying Stokes year-round, as well as already
planning their holiday promotions."
Those promotions include instore recipe content, large displays and
print ads. Frieda's display shippers, Berkley added, allow for secondary
displays to be easy to execute during the busiest time of the year
for retail.
Frieda's is also excited about the wide variety of dragon fruit it
expects to have heading into the winter dragon fruit import deals.
"We anticipate continued growth in the category, and will have more
to come on innovations to our dragon fruit program," she said.
With COVID, more people are cooking at home, and that means
consumers are looking for new ways to spice up their recipes, Berkley
said. That's a perfect opportunity for specialty produce shippers like
Frieda's.
"Consumers are continuing to use their weekly grocery trip as a
'treasure hunt' to find something new in order to create new food
experiences at home while not being able to travel or dine out as much
as they're used to," she said. "We will see this trend continue through
the holidays."

MELISSA'S, FRIEDA'S

Melissa's believes it has
found the 'perfect' mango."

46 - OCTOBER 2020

SP_Oct20.indb 46

9/25/2020 9:15:15 AM



Supermarket Perimeter - October 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2020

Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 2
Supermarket Perimeter - October 2020 - 3
Supermarket Perimeter - October 2020 - 4
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