Supermarket Perimeter - October 2020 - 55

OPERATIONS

Energy efficiency

TECHNOLOGY

Inventory management

ENTRÉES

by Emily Park

DURING A PANDEMIC, there is
no more critical a time to have
items in stock when consumers
need them the most, pointed out
Troy Johnson, vice president of
sales east, for Ontario, Canadabased FiveStar Gourmet Foods.
"Using a third party [kitchen]
instantly solves that issue by
increasing the in-stock position,"
said Johnson. "The explosive
growth in demand is staggering
for all grab-and-go items and
there doesn't seem to be an end

FRESHONE

9:07:15 AM

INSIDER
in sight. The key to continued
sales growth is keeping the
shelves stocked with exciting
restaurant-quality options along
with timely replenishment."
With a variety of meal entrée
solutions, FiveStar helps its retail
partners provide grab-and-go
meals and shift labor from
producing made-to-order items
to simply filling shelves and
improving the overall consumer
experience.
While food safety remains top

of mind, consumers still crave
quick and easy convenience.
FiveStar offers high quality,
extended shelf life, and delicious
solutions produced in facilities
that are SQF Level 3 and USDA
certified.
Before the pandemic hit,
FreshOne Holdings, a Dallasbased fresh food company
primarily know for it distribution
services and cold storage
facilities in the South, conducted
consumer research in 2018 which
showed that even then, families
aimed to eat together at least
three times a week, with the
number one goal being family
conversation time. Since COVID19 entered the scene, family
meals have increased rapidly.
FreshOne based its FreshTake
brand of restaurant-quality heatand-eat meals around the idea of
getting families back to the table
with good conversation. In fact,
each FreshTake product includes
a conversation starter such as, 'If
you could make a wish right now,
what would it be?', right on the
package.
"We wanted to help parents try
to carry on a conversation with
their kids, and so many parents
really don't know how to do that,"

supermarketperimeter.com

SP_Oct20.indb 55

said Bill Ford, FreshOne's vice
president of sales and marketing.
"So we created a brand of
restaurant-quality food to give
parents the opportunity to ask
questions and unite the family in
conversation."
Ford pointed out that with
many grocery retailers having
self-serve and behind-theglass options closed or limited
due to the pandemic, using a
third-party kitchen is the perfect
solution that allows grocers to
offer customers a variety of meal
entrées that taste as if they were
prepared right in the store.

Entrées consumers
are looking for
In the times of COVID-19,
consumers are on the lookout for
high-quality comfort foods with
both new and familiar flavors.
Both FiveStar and FreshOne
have plenty to offer retailers in
that area.
Through FiveStar's Simply
Fresh brand, retailers can offer
customers pre-packaged graband-go items or they can go
through FiveStar's private label
program where strategy, volume
and timing align. Simply Fresh
entrées come in single-serve
OCTOBER 2020 - 55

9/25/2020 9:15:29 AM


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Supermarket Perimeter - October 2020

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