Supermarket Perimeter - October 2020 - 57

FIVESTAR

SPOTLIGHT

promotions, merchandising
strategies and provides
merchandising layout assistance.
Through FreshOne's FreshTake
brand, retailers can offer
customers six different 13-ounce
single-serve options and four
different 44-ounce familysize entrées. Listed in order of
popularity, FreshTake's singleserve offerings - which contain a
protein, starch and vegetable for
a full meal - include:
* Cheesy Chicken Enchiladas
* Chicken Fettuccine Alfredo
* Spaghetti and Meatballs
* Chicken Parmesan over
Penne Pasta
* General Tso's Chicken
* Grilled Chicken Pie
All those options except for
the spaghetti and meatballs and
grilled chicken pie entrées are also
sold as a family size meal. The

FreshTake meals have instructions
on the package for customers to
follow and prepare in either the
oven or the microwave.
FreshTake also has regional
options retailers can request
that include Asian varieties and
seafood choices including Sweet
Chili Glazed salmon. Retailers
can learn more about all the
company's offerings at www.
fresh-one.com.
"They're good, restaurantquality products," said Ford. "As
you can tell by the products, a lot
of them are really just comfort
foods with the type of quality
and tastes that consumers are
looking for."

Freshness and food
safety a priority
Transparency is a trait consumers
are increasingly looking for

in their food amid COVID-19.
Consumers want to be assured
that the products they are picking
up at the grocery store are fresh
and safe.
Attention to food safety
is a point FreshOne takes
pride in, and it starts with the
development process.
"Through the process of
developing each product our
chef went through a process of
procurement of cooking, mixing
in the right ingredients, tasting,
focus groups and making sure
there wasn't a lot of preservatives
or salt," Ford noted.
The FreshTake brand entrées
are made fresh and immediately
frozen to retain that freshness,
so when customers reheat the
meal at home, it tastes as if it
was made fresh. FreshOne also
pays close attention to detail

in the process of getting the
finished entrée from FreshOne's
facility to the company's retail
partner.
The company uses a fleet
of trucks that ensure the
right product stays the right
temperature for the right amount
of time.
FreshOne recently opened
a distribution center in Dallas
that has food safety at its center.
FreshOne is preparing to open
additional distribution centers
in Florida, Houston and North
Carolina.
"We use state-of the art
technology that gives all of the
retailers we serve visibility into
where their products are, what
the temperatures are, arrival
windows and all the information
they need to know to run their
business," Ford said.

ou

When the way forward is not the pathway tha
t brou
ght
y

e.
her

CASH

© 2020 M&E Mfg. Co., Inc.
Trademarks property
of M&E Mfg. Co., Inc.

(845) 331-2111
beyondsmartdeli.com

SP_Oct20.indb 57

Sources of:

Uses of:

࠮ Deli Operations

࠮ Internet Operations

DELI + PREPARED FOODS + GOES ALONG + TAGS ALONG = $257,428,000,000*
supermarketperimeter.com

* source IDDBA 2019

Beyond Smart™

DELI
OCTOBER 2020 - 57

9/25/2020 9:15:33 AM


http://www.fresh-one.com http://www.beyondsmartdeli.com

Supermarket Perimeter - October 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2020

Supermarket Perimeter - October 2020 - 1
Supermarket Perimeter - October 2020 - 1
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