Supermarket Perimeter - October 2020 - 66

fresh

TAKES
What COVID-caused trend
do you expect to continue
after the pandemic?

Consumers are
increasingly purchasing
meat online, and we
expect that trend to
continue even after the
pandemic. Retailers
should be optimizing
their online shopping
experience to help
shoppers differentiate
between their products,
especially when it
comes to their premium
offerings. Detailed product descriptions and
high-quality photography help make the case
for shoppers who are
debating purchasing a
premium cut of meat.
OZLEM WORPEL,
director of fresh meats,
Tyson Fresh Meats
66 - OCTOBER 2020

SP_Oct20.indb 66

Many grocers had
some semblance of an
e-commerce program
when the pandemic
hit our country. That
was ramped up by
unexpected amounts.
Some retailers
doubled and tripled
(in some cases even
more) their previous
e-commerce programs.
This has trained
the consumers to
understand how these
programs work. I see
delivery, pick-up and
third-party shopping
sticking around.
CHAD OTT,
co-president/owner,
Storemasters

Plant-based is the
biggest trend we
have seen during the
pandemic, as the trend
started before COVID.
This is how produce is
becoming center of the
plate, how 'vegetarian
meal' is being accepted
as Americans realize
they don't have to
eat meat every day.
Some of the key
produce items include
protein- based produce
like beans.
ROBERT SCHUELLER,
director of media relations,
World Variety Produce

During the course
of the pandemic,
consumers began
to seek out products
online to fill their
immediate needs as
stores struggled to keep
beef on the shelf. Our
e-commerce business
exploded during that
time and has remained
steady ever since.
As markets begin to
reopen and consumer's
expectations have risen
for their hard-earned
dollars, we expect
demand for higher
quality products to
increase.
DAN STEWART,
marketing director,
Creekstone Farms

People have developed
new cooking habits,
preparing more meals
at home because other
options were limited.
Pressure on household
budgets has led to more
home-cooked meals
as well. Ecommerce
is another trend that
will continue to grow,
with retailers such as
Kroger seeing their
digital sales more than
double, while Walmart's
ecommerce sales have
increased 97% - this is
the kind of momentum
that just keeps going.
GARLAND PERKINS,
senior manager of insights
and innovation, Oppy

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Supermarket Perimeter - October 2020

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Supermarket Perimeter - October 2020 - 1
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