Supermarket Perimeter - November 2020 - 18

Bakery: Organic rising
Bakery

Organic

RISING
Demand for organic
and all-natural
bakery expands

TODAY'S INTEREST IN ORGANIC may be intensified, but organic's
growing popularity is nothing new. Consumers are eating more organic
food and using more organic products than ever before, according
to the 2020 Organic Industry Survey released by the Organic Trade
Association. The US organic sector posted a banner year in 2019 when
organic food sales reached $50.1 billion, up 4.6% from the prior year.
To meet growing consumer demand for organic options and to
take hold of opportunities in the organic space, bakers must adhere
to rigorous manufacturing requirements and secure a reliable supply
chain of organic ingredients, all while delivering the delicious sensory
experience consumers expect of baked goods.
Influenced by COVID, all staple categories, including breads, rice and
grains and baking supplies, such as flour and baking yeast, are expected
to see increased growth in 2020, provided supply can meet demand.
Laura Batcha, chief executive officer and executive director of the
Organic Trade Association, points out that normal lives have been
brought to a screeching halt by the coronavirus.
"The commitment to the organic label has always resided at the
intersection of health and safety, and we expect that commitment to
18 - NOVEMBER 2020

strengthen as we all get through these unsettled times."
The location of organic hotspots has not changed significantly in
recent years. They are particularly strong on the West Coast, where
a single hotspot of contiguous counties stretches from California to
Washington. Smaller hotspots also appear in the northern Midwest
anchored on Wisconsin, in several parts of New England and the
northern Mid-Atlantic states, plus a few additional isolated areas.
Based on sales data from the past three calendar years, the 2020
Specialty Food Association's annual State of the Specialty Food Industry
Report reveals a robust specialty food industry hitting $158.4 billion in
sales, a 10.7% increase since 2017.
Foodservice and online sales continued to grow through 2019,
prior to the pandemic, with food inflation playing a role in the threeyear industry growth as unit sales did not keep pace with dollar sales.
In brick-and-mortar retail, the specialty food and beverage market
continued to outpace sales of all food, growing three times faster
than the entire food and beverage market during 2017-2019. In 2019
more categories than ever before (12) achieved at least $2 billion in
annual sales.

supermarketperimeter.com

JOHN UNREIN / SOSLAND PUBLISHING COMPANY

BY JOHN UNREIN


http://www.supermarketperimeter.com

Supermarket Perimeter - November 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2020

Supermarket Perimeter - November 2020 - 1
Supermarket Perimeter - November 2020 - 1
Supermarket Perimeter - November 2020 - 2
Supermarket Perimeter - November 2020 - 3
Supermarket Perimeter - November 2020 - 4
Supermarket Perimeter - November 2020 - 5
Supermarket Perimeter - November 2020 - 6
Supermarket Perimeter - November 2020 - 7
Supermarket Perimeter - November 2020 - 8
Supermarket Perimeter - November 2020 - 9
Supermarket Perimeter - November 2020 - 10
Supermarket Perimeter - November 2020 - 11
Supermarket Perimeter - November 2020 - 12
Supermarket Perimeter - November 2020 - 13
Supermarket Perimeter - November 2020 - 14
Supermarket Perimeter - November 2020 - 15
Supermarket Perimeter - November 2020 - 16
Supermarket Perimeter - November 2020 - 17
Supermarket Perimeter - November 2020 - 18
Supermarket Perimeter - November 2020 - 19
Supermarket Perimeter - November 2020 - 20
Supermarket Perimeter - November 2020 - 21
Supermarket Perimeter - November 2020 - 22
Supermarket Perimeter - November 2020 - 23
Supermarket Perimeter - November 2020 - 24
Supermarket Perimeter - November 2020 - 25
Supermarket Perimeter - November 2020 - 26
Supermarket Perimeter - November 2020 - 27
Supermarket Perimeter - November 2020 - 28
Supermarket Perimeter - November 2020 - 29
Supermarket Perimeter - November 2020 - 30
Supermarket Perimeter - November 2020 - 31
Supermarket Perimeter - November 2020 - 32
Supermarket Perimeter - November 2020 - 33
Supermarket Perimeter - November 2020 - 34
Supermarket Perimeter - November 2020 - 35
Supermarket Perimeter - November 2020 - 36
Supermarket Perimeter - November 2020 - 37
Supermarket Perimeter - November 2020 - 38
Supermarket Perimeter - November 2020 - 39
Supermarket Perimeter - November 2020 - 40
Supermarket Perimeter - November 2020 - 41
Supermarket Perimeter - November 2020 - 42
Supermarket Perimeter - November 2020 - 43
Supermarket Perimeter - November 2020 - 44
Supermarket Perimeter - November 2020 - 45
Supermarket Perimeter - November 2020 - 46
Supermarket Perimeter - November 2020 - 47
Supermarket Perimeter - November 2020 - 48
Supermarket Perimeter - November 2020 - 49
Supermarket Perimeter - November 2020 - 50
Supermarket Perimeter - November 2020 - 51
Supermarket Perimeter - November 2020 - 52
Supermarket Perimeter - November 2020 - 53
Supermarket Perimeter - November 2020 - 54
Supermarket Perimeter - November 2020 - 55
Supermarket Perimeter - November 2020 - 56
Supermarket Perimeter - November 2020 - 57
Supermarket Perimeter - November 2020 - 58
Supermarket Perimeter - November 2020 - 59
Supermarket Perimeter - November 2020 - 60
Supermarket Perimeter - November 2020 - 61
Supermarket Perimeter - November 2020 - 62
Supermarket Perimeter - November 2020 - 63
Supermarket Perimeter - November 2020 - 64
Supermarket Perimeter - November 2020 - 65
Supermarket Perimeter - November 2020 - 66
Supermarket Perimeter - November 2020 - 67
Supermarket Perimeter - November 2020 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com